Wow! Momo Kiosk Franchise in India (2025): Cost, Menu, Profit & How to Start Under ₹12 Lakhs
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Starting a food business in India? The Wow! Momo kiosk franchise is a trending low-investment QSR (Quick Service Restaurant) model that is rapidly expanding across malls, stations, airports, and IT parks. With India’s street food segment expected to cross ₹80,000 crore by 2026 (Source: FICCI-PWC report), momo-based kiosks are gaining traction thanks to their portability, quick prep time, and growing fan base.
🍽️ What Is Wow! Momo? Brand History & Founders Behind the Kiosk Franchise
Wow! Momo was founded in 2008 by Sagar Daryani and Binod Homagai, college friends from Kolkata. What started as a bootstrapped momo cart is now a ₹2000+ crore valued brand with over 600 outlets across 35+ cities.
The kiosk model is an extension of their successful dine-in and takeaway formats—focusing on quick turnover and low overhead.
✅ Why Choose the Wow! Momo Kiosk Franchise Model in India?
- Low setup cost under ₹12 lakhs
- Compact 80-150 sq ft spaces
- Ideal for malls, metros, food courts, and airports
- Strong brand recall and youth appeal
- Backed by investors like Tiger Global and CCD’s founder
💰 Investment, Cost Breakdown & ROI of Wow! Momo Kiosk Franchise (2025)
| Expense Head | Approx. Cost (₹) |
|---|---|
| Franchise Fee | 3,00,000 |
| Interior Setup & Equipment | 4,50,000 |
| Licensing & Approvals | 50,000 |
| Initial Raw Material & Inventory | 1,00,000 |
| Marketing & Branding | 50,000 |
| Miscellaneous | 50,000 |
| Total Investment | ₹10 – 12 lakhs |
ROI Example:
- Avg daily sales: ₹8,000 to ₹12,000
- Monthly revenue: ₹2.4 – ₹3.6 lakhs
- Net profit margin: ~20–25%
- Break-even period: 12–18 months
🥟 Wow! Momo Kiosk Menu 2025 with Latest Prices & Top-Selling Items
Here’s a look at what the kiosk typically offers:
| Item | Price (₹) |
|---|---|
| Classic Steamed Momos | ₹99 |
| Pan Fried Momos | ₹129 |
| Tandoori Momos | ₹149 |
| Chicken Momo Burger (MoBurg) | ₹119 |
| Chocolate Momos | ₹99 |
| Thukpa Soup | ₹89 |
| Combo Meal (Momos + Drink) | ₹179 |
📍 Best Locations to Open a Wow! Momo Kiosk in India (2025)
- Shopping malls
- Metro stations
- Business parks
- College campuses
- Tier-1 & Tier-2 city high streets
🤔 Did You Know?
According to Technopak, over 60% of India’s foodservice growth in 2025 is expected from kiosk-based QSRs.
🤝 Franchisee Support & Training Provided by Wow! Momo
- Site selection & feasibility analysis
- Interiors, branding & setup support
- 10-day franchisee training program
- Supply chain for raw materials
- Centralized marketing
- POS software & billing system
📝 How to Apply for a Wow! Momo Kiosk Franchise – Step-by-Step Guide (2025)
- Visit the official website
- Fill in the franchise inquiry form
- Discuss investment and location with the team
- Sign agreement and make payment
- Setup support and training begins
- Launch your Wow! Momo Kiosk 🎉
Documents Required:
- PAN card and Aadhaar card
- Business address proof
- Bank account details
- GST registration
- Food license (FSSAI)
💡 Did You Know?
Wow! Momo was founded in 2008 by two college friends and is now valued at over ₹2,000 crores. It has expanded to 150+ cities with over 600 outlets.
🍳 Essential Kitchen Equipment for a Wow! Momo Kiosk
Here is a list of typical kitchen equipment needed for running a Wow! Momo kiosk:
- Steamer for Momos (Electric or Gas-based)
- Grill/Fryer unit (for pan-fried and tandoori variants)
- Refrigerator/Deep Freezer (for storing perishable items)
- Work Table with Storage
- Microwave Oven (for quick reheating)
- Hand Sink with Water Tank Setup
- POS Billing Machine with Printer
- Exhaust & Ventilation System
- Basic Utensils – tongs, ladles, serving trays, disposable gloves
- Disposable Packaging Supplies – plates, spoons, momo boxes, napkins
✅ Most of these are provided or arranged by the company during setup.
🎁 What’s Included in the Wow! Momo Franchise Welcome Kit?
Every new franchise partner receives a welcome kit that includes:
- Official franchise agreement and brand onboarding manual
- Uniforms and branded staff T-shirts, caps, and aprons
- Initial branding materials like standees, flex banners, menu boards
- Pre-loaded POS system with software & user guide
- Training guides, SOP manuals, and recipe booklets
- Marketing starter pack with digital creatives and local launch posters
- Contact list for backend supply chain and area manager
✅ The welcome kit ensures a ready-to-operate setup with all basics covered.
🚀 Is the Wow! Momo Kiosk Franchise Worth It? Pros, Tips & Verdict (2025)
Pros:
- Low capex and fast ROI
- Backed by India’s fastest-growing QSR chain
- Diverse vegetarian and non-veg menu
- Strong marketing and brand support
Franchise Tip: Pick high-footfall locations like malls or metro stations to maximize daily walk-ins and keep inventory fresh.
Franchise Comparison Insight:
Wow! Momo competes with kiosk franchises like Rolls Mania, Kathi Junction, and Tea Time. Among these, Wow! Momo has the strongest brand recall and pan-India acceptance.
🔗 Related Franchises You May Like
- Rolls Mania Franchise
- Start Your Own Tea Time Franchise in India (2025)
- Drunken Monkey Franchise in India (2025)
📣 Final Thoughts: A Tasty Low-Cost QSR Opportunity
If you’re looking to start a food business under ₹12 lakhs with strong brand power, scalable profits, and ongoing support—Wow! Momo Kiosk Franchise is a hot contender in India’s booming QSR market.
Stay tuned as we publish more about other trending food kiosk franchises like Goli Vada Pav, Momomia, and Chai Sutta Bar.
Are You existed to jump into to Wow! Momo Franchise
🙋♂️ FAQs About Wow! Momo Franchise (India 2025)
Q1. Is Wow! Momo franchise profitable?
Yes, the Wow! Momo kiosk model is considered profitable. Franchise owners often report 20–25% profit margins, depending on the location, operational efficiency, and customer footfall. Malls, IT parks, and college areas tend to perform best.
Q2. Is there a royalty fee in the Wow! Momo franchise?
Yes, Wow! Momo charges a royalty fee of around 6–8% on gross monthly sales. This fee covers brand usage, ongoing support, and marketing.
Q3. Can I open a Wow! Momo franchise in a small town?
Yes, you can open a Wow! Momo kiosk in a small town, but it must be in a high-footfall zone such as a mall, bus terminal, railway station, or near college clusters. Google search trends show increasing demand for branded street food options even in Tier 2 and Tier 3 cities.
Q4. What is the initial investment required for a Wow! Momo kiosk franchise?
The total initial investment is approximately ₹8–₹10 lakhs for a kiosk model. This includes franchise fees, setup, interiors, kitchen equipment, and branding.
Q5. Is prior experience in food business required to start a Wow! Momo franchise?
No, prior experience is not mandatory. Wow! Momo provides training and operational support to new franchisees, making it ideal for first-time entrepreneurs.
Q6. What support does Wow! Momo offer to franchise owners?
Franchisees receive:
- Staff training
- Marketing and branding support
- Supply chain and inventory assistance
- Standard Operating Procedures (SOPs) for operations
- Tech support for POS and billing
Q7. How long does it take to break even?
Most franchisees report break-even within 12–18 months, depending on sales performance and operational costs.
Q8. Can I run multiple Wow! Momo kiosks?
Yes, multi-unit franchising is allowed. After the first outlet performs successfully, franchisees can apply to open more kiosks.
Q9. How do I apply for the Wow! Momo franchise?
You can apply through their official franchise contact page or email their business development team with your proposal.
Q10. Are there vegetarian options in the Wow! Momo menu?
Yes, the menu includes vegetarian momos, tandoori momo, momo burgers, and combo meals catering to a wide audience, including vegetarian consumers.
