Nykd by Nykaa Franchise in India (2025): Cost, Profit, and How to Start

India’s fashion retail market is booming, and the demand for quality innerwear and athleisure wear is stronger than ever. If you’re looking for a high-demand, low-risk retail business, the Nykd by Nykaa franchise could be one of the smartest investments you’ll make in 2025.

This detailed guide covers all you need to know: investment, margins, application process, and why Nykd is one of the most trusted brands in India today.

What is Nykd by Nykaa?

Nykd by Nykaa is a premium brand focused on women’s innerwear, sleepwear, activewear, and loungewear. Created under the Nykaa umbrella by founder Falguni Nayar, Nykd is designed to offer comfort, inclusivity, and modern style for Indian women.

It operates through:

• E-commerce platforms (Nykaa, Amazon, Flipkart, Myntra)
• General Trade (2,000+ partner stores)
• Exclusive Retail Stores (25+ across India)

Now, with growing demand, Nykaa is expanding Nykd’s retail presence via its franchise model.

Also Read: Lenskart Franchise in India (2025)

Nykd by Nykaa Franchise – Key Details

Feature	Details
Franchise Model	FOFO (Franchise Owned, Franchise Operated)
Required Area	300–500 sq. ft
Investment Range	₹15 – ₹20 lakhs (excluding rent & working capital)
Franchise Fee	₹2,00,000 (non-refundable)
Inventory Advance	₹3,00,000 (adjusted in billing)
Agreement Duration	5 Years
Profit Margins	40% (full price), 20% (net of discounts)
Break-even Period	Less than 1 year
EBITDA Margin	18% – 20%
Credit Terms	21 days from invoice

Why Choose a Nykd by Nykaa Franchise?

1. Strong Brand Equity

Nykaa is India’s most trusted name in beauty and fashion retail. As a Nykd franchisee, you leverage the credibility, marketing, and infrastructure of a brand already known by millions.

2. High Margins and Quick ROI

Margins of up to 40% on full-price products and 20% on discounted items allow franchisees to recover their investment within 9 to 12 months in most locations.

3. Fast-Growing Category

India’s innerwear market is growing at over 10% CAGR, and athleisure is one of the fastest-growing fashion categories among women. According to IBEF, the apparel segment is expected to reach $200 billion by 2026.

4. Full Franchise Support

Nykaa provides comprehensive support including:

• Store layout and branding
• Staff hiring and training
• Inventory and supply chain support
• Marketing toolkits and national campaigns

5. Territory Exclusivity

Franchise partners receive location protection, meaning no other Nykd store will open in your vicinity.

How to Apply for the Nykd Franchise

Step 1: Visit the Official Franchise Page

Go to: https://nykdbynykaa.com/pages/franchise

Step 2: Fill Out the Application Form

Details required:

• Full name
• Email ID
• Preferred city and state
• Store size (300–500 sq. ft)

Step 3: Application Review

The Nykaa retail team will assess:

• Footfall and demographic viability of your proposed location
• Your retail or entrepreneurial background (not mandatory but preferred)
• Investment capacity and timeline

Step 4: Franchise Approval and Agreement

Once shortlisted:

• Sign a 5-year franchise agreement
• Pay ₹2 lakh franchise fee
• Pay ₹3 lakh inventory advance (adjusted)

Step 5: Store Setup and Launch

Nykaa supports you in:

• Visual merchandising
• Branding and store design
• POS integration
• National promotions

Contact Details

To apply or inquire further:

• Franchise Page: https://nykdbynykaa.com/pages/franchise
• Email: contactus@nykdbynykaa.com
• Phone: 1800-266-6690

Ideal Locations for Expansion

Nykd by Nykaa is expanding in:

• Tier 1: Mumbai, Bengaluru, Hyderabad, Delhi, Chennai
• Tier 2: Lucknow, Coimbatore, Indore, Bhopal, Surat
• High-street locations, malls, and women-centric shopping zones

Also Read: DhobiLite Franchise in India (2025)

Earning Potential

Metric	Estimate
Monthly Revenue	₹4 to ₹6 lakh (location dependent)
Monthly Profit (EBITDA)	₹80,000 to ₹1.5 lakh
Annual ROI Timeline	9–12 months

Figures based on market insights and Nykd’s retail performance benchmarks.

Nykd by Nykaa & Nykaa: Major Achievements

1. Successful IPO Launch

• Nykaa became the first Indian unicorn led by a woman to go public.
• The IPO was oversubscribed 81.78 times and valued at ₹1 lakh crore shortly after listing.

2. Massive Customer Base

• 25+ million users across India.
• Nykaa Fashion sees one of the highest repeat purchase rates in its category.

3. Aggressive Retail Expansion

• Nykd reached 2,000+ multi-brand outlets and 25+ exclusive stores within 4 years.

4. Digital and Influencer Marketing Power

• Backed by celebrity ambassadors and thousands of social media influencers.

5. Award-Winning Omnichannel Strategy

• Over 100 physical stores nationwide
• Seamless integration between app, online store, and physical outlets

These achievements directly contribute to higher footfall, brand trust, and franchise profitability.

Final Thoughts

If you’re looking to step into the retail business with a respected, profitable, and fast-scaling brand, Nykd by Nykaa is a solid opportunity. With low investment, strong profit margins, and full operational support, it offers the right mix of security and scalability.

Whether you’re a first-time entrepreneur or a seasoned retailer, this franchise is built for those who want to capitalize on India’s growing fashion retail boom.

FAQs – Nykd Franchise

Q1. What’s the total investment required?
Around ₹15–₹20 lakhs (excluding rent and working capital)

Q2. Do I need experience in retail?
Not necessary, but helpful. Nykaa will train your staff.

Q3. What’s the average payback period?
Most stores reach breakeven within the first 12 months.

Q4. Is marketing support provided?
Yes, Nykaa runs national promotions, influencer campaigns, and offers branding toolkits.

Q5. Are stock and inventory managed centrally?
Yes, Nykd uses an integrated supply chain with weekly stock replenishments and centralized billing.

Nykd by Nykaa Franchise (2025) – Cost, Profit & Apply Now
Start a Nykd by Nykaa franchise in 2025. Learn cost, profit margin, ROI, and how to apply. Best fashion retail opportunity for new entrepreneurs in India.