Jockey Franchise in India (2025): How to Start a Profitable Innerwear & Athleisure Retail Business

If you’re exploring high-potential apparel business opportunities in India, the Jockey franchise is a strong contender. With India’s growing demand for innerwear and athleisure, Jockey — operated by Page Industries Ltd. — offers a premium franchise model backed by a world-renowned brand, zero royalty, and solid profit margins.

Quick Overview: Jockey Franchise Details (2025)

Feature	Details
Brand Name	Jockey (India by Page Industries Ltd.)
Industry	Apparel – Innerwear & Athleisure
Investment Required	₹45 – ₹55 Lakhs
Franchise/License Fee	₹2 – ₹5 Lakhs
Space Required	1,000 – 1,400 sq. ft.
Royalty Fee	None
Gross Margin	30% – 35%
Monthly Revenue	₹8 – ₹25 Lakhs (Location Dependent)
Break-even Period	18 – 24 Months
Ideal Location	High Streets, Malls, Tier 1–2 City Centers
Official Franchise Link	jockey.in/pages/franchise

Why Choose a Jockey Franchise in India?

Jockey is a globally recognized brand with over 147 years of legacy. Since 1994, Page Industries has been the exclusive licensee for Jockey in India. The company now boasts more than 900 exclusive stores across metros and tier-2 cities, making it one of the fastest-growing innerwear and athleisure franchises in the country.

Key Benefits:

• Zero royalty or recurring brand fees
• Recession-proof demand for essentials like innerwear
• Attractive margins with premium pricing
• Full support with inventory, branding, training & POS
• Rising market driven by Gen Z and millennial fashion trends

About the Brand: History & Management

Jockey was founded in 1876 in the United States. In India, the brand is managed by Page Industries Ltd., founded by the Genomal brothers. Headquartered in Bangalore and listed on BSE/NSE, the company has built an extensive retail network while upholding international quality standards.

Market Demand & Growth Trends (2025)

India’s innerwear and athleisure market is growing at over 12% CAGR, thanks to:

• Growing urbanization and rising disposable income
• Strong brand preference among middle and upper-middle class
• Shift towards comfort, function, and style in everyday wear

According to a report by Grand View Research, India’s innerwear market was valued at approximately ₹1 lakh crore in 2023, and is expected to grow steadily to around ₹1.7 lakh crore by 2030, registering a CAGR of 7.6% during the forecast period (2024–2030).

Investment Breakdown (2025)

Here’s what it takes to open a Jockey Exclusive Brand Outlet (EBO):

Component	Estimated Cost (INR)
Franchise Fee	₹2 – ₹5 lakhs
Store Setup & Interiors	₹25 – ₹30 lakhs
Stock & Inventory	₹15 – ₹25 lakhs
Branding & Signage	₹1 – ₹2 lakhs
Fixtures & Equipment	₹5 lakhs
Miscellaneous Expenses	₹2 – ₹3 lakhs
Total	₹45 – ₹55 lakhs

No royalty or commission fees apply, which increases long-term profitability.

Space & Location Requirements

To ensure brand consistency and optimal customer experience, Jockey has specific infrastructure guidelines:

• Area: 1,000 – 1,400 sq. ft.
• Frontage: 40 – 50 ft
• Ceiling Height: 10 – 12 ft
• Preferred Locations: High-street, shopping malls, commercial hubs in Tier-1 and Tier-2 cities

Also Read: Zepto Franchise in India (2025)

Earnings & Profitability

Your profits depend on location, footfall, and operational efficiency. Here’s an estimate:

• Monthly Sales (Tier-1 cities): ₹15 – ₹25 lakhs
• Monthly Sales (Tier-2/3 cities): ₹8 – ₹15 lakhs
• Gross Margin: 30% – 35%
• Net Monthly Profit: ₹1.5 – ₹3 lakhs
• Payback Period: 18 – 24 months

Eligibility Criteria

Ideal franchise partners should meet the following:

• Financial capacity to invest ₹45–55 lakhs plus working capital
• Preferably prior experience in retail or FMCG
• Ownership or lease of premium commercial space
• Willingness to follow brand SOPs and operational standards

How to Apply for a Jockey Franchise in India

Follow these steps to initiate your application:

1. Visit the official page: jockey.in/pages/franchise
2. Fill out the franchise inquiry form
3. Submit business background & location details
4. Page Industries will evaluate and conduct a site visit
5. Upon approval, sign the franchise agreement
6. Begin store fit-out and attend training sessions
7. Receive POS & launch support for opening day

Real Case Study: Jockey Franchise in Pune

Case: “Jockey Store in JM Road, Pune”

Owner: Mr. Rahul Deshmukh, a former textile distributor, opened his first Jockey outlet in 2021.

• Initial Investment: ₹52 lakhs
• First-Year Sales: ₹2.2 Cr
• Monthly Profit: ₹2.4 lakhs
• Payback: 20 months
• Key Insight: Choosing a high-footfall area near colleges and IT hubs resulted in strong weekday and weekend sales. Women’s athleisure line contributed 30% of revenue.

This case shows the importance of location and operational efficiency in maximizing returns.

Pros & Cons of Jockey Franchise

✅ Pros

• Globally trusted brand name
• High customer repeat rate
• Zero royalty fee
• Scalable business model
• Full backend support

❌ Cons

• High initial investment
• Location and layout approvals required
• Limited product flexibility
• Competition from private labels and online marketplaces

Jockey vs Other Apparel Franchises (2025)

Brand	Investment (INR)	Royalty	Break-even	Product Range
Jockey	₹45–55 lakhs	None	18–24 months	Innerwear, athleisure
Van Heusen	₹40–50 lakhs	3–5%	20–24 months	Formal & casual fashion
Peter England	₹30–40 lakhs	2–4%	18–20 months	Value fashion

Jockey stands out due to its no-royalty model and premium niche in the innerwear segment.

Final Verdict

The Jockey franchise is a high-potential retail business with a proven brand name, zero royalty burden, and strong consumer demand. While the investment is significant, the long-term ROI, strong margins, and structured operational support make it a compelling opportunity for serious investors in India’s branded apparel market.

If you have the capital, retail mindset, and access to a prime location—Jockey is one of the best apparel franchises to invest in for 2025.

Frequently Asked Questions