The Belgian Waffle Co. Franchise in India (2025): Sweet Profits with a Low-Cost Dessert Business
If you’ve ever dreamed of owning a stylish dessert café with minimal investment and maximum crowd appeal, The Belgian Waffle Co. could be your perfect opportunity. Known for its unique on-the-go waffles and compact setup, this franchise has carved a niche in India’s rapidly growing QSR (Quick Service Restaurant) segment. In this post, we’ll dive into everything you need to know about the Belgian Waffle Co. franchise—cost, profits, process, eligibility, market insights, and more.
Quick Overview: The Belgian Waffle Co. Franchise
| Feature | Details |
|---|---|
| Brand Name | The Belgian Waffle Co. |
| Industry | QSR (Quick Service Restaurant) – Desserts |
| Founded | 2015 |
| Founder | Shrey Aggarwal |
| Franchise Fee | ₹3 – ₹5 Lakhs (approx.) |
| Total Investment | ₹12 – ₹15 Lakhs (inclusive of setup) |
| Space Required | 100–200 sq. ft. (kiosk or compact outlet) |
| Payback Period | 12–18 months (based on location and sales) |
| Royalty Fee | 8% on net sales |
| Franchise Model | FOFO (Franchise Owned Franchise Operated) |
| Website (Apply Link) | Apply Here |
Table of Contents
Why Choose The Belgian Waffle Co. Franchise?
The Belgian Waffle Co. (TBWC) has revolutionized the waffle market in India since its inception in 2015. Known for its affordable pricing, consistent product quality, and strong brand identity, the franchise appeals especially to millennials and Gen Z in metros and Tier 2 cities alike.
Key Advantages:
- Low Setup Cost: Starts from ₹16–18 lakhs, including franchise fees, interiors, kitchen equipment, and POS.
- High Margin Products: Dessert items have high markups compared to other F&B formats.
- Established Brand: Over 450+ outlets across 100+ Indian cities and expanding internationally.
- Plug-and-Play Model: Complete support for store design, training, operations, marketing, and vendor tie-ups.
- Small Format Stores: Kiosks and takeaway outlets possible, reducing operational costs.
Founder Details
The Belgian Waffle Co. was founded in 2015 by Shrey Aggarwal, an ex-investment banker and dessert enthusiast. He introduced the concept of portable waffles on sticks (Liege-style), revolutionizing India’s dessert scene. His vision was to create a scalable, stylish, and youth-driven brand—today seen in malls, airports, and high streets across India.
Documents Required
To apply for a franchise, you typically need:
- Address and identity proof (Aadhaar, PAN)
- Business registration (proprietorship/LLP/Pvt Ltd)
- 2–3 years of basic financial documents (optional but preferred)
- Shop location or property lease agreement (if available)
- Passport-size photo
What The Company Will Provide
When you join The Belgian Waffle Co. as a franchise partner, the brand offers:
- Interior design layout and branding support
- Equipment, raw materials, and POS system
- Staff training & SOP manuals
- Ongoing supply chain & vendor tie-ups
- National brand promotions and marketing support
Eligibility Criteria for Belgian Waffle Co. Franchise
- Age 21+ with basic business understanding
- Initial investment of ₹12–₹15 Lakhs
- Willingness to operate in high-footfall areas like malls, markets, or airports
- No prior F&B experience needed, but it’s a plus
Also Read: Cream Stone Franchise in India (2025)
Investment & Cost Breakdown for Belgian Waffle Co.
| Component | Estimated Cost (INR) |
|---|---|
| Franchise Fee | ₹3,00,000 – ₹5,00,000 |
| Outlet Setup (interiors, signage, etc.) | ₹6,00,000 – ₹8,00,000 |
| Equipment & Appliances | ₹2,00,000 – ₹3,00,000 |
| Initial Raw Material | ₹50,000 – ₹1,00,000 |
| Marketing & Branding | ₹50,000 (approx.) |
| Total Estimated Investment | ₹12,00,000 – ₹15,00,000 |
Note: Investment may vary based on city, location, and real estate costs.
How to Apply for Belgian Waffle Co.
Visit the official franchise application page here: Apply Now
The application process is straightforward:
- Fill out the contact form with your details
- Wait for a response from the franchise team
- Attend an orientation call or meeting
- Finalize location and terms
- Receive training and launch your outlet
Market Insight: The Real Picture Behind the Sweet Success
The Belgian Waffle Co. has enjoyed viral popularity—case in point, a limited-time ₹100 waffle promo once triggered queues lasting over 1.5 to 2 hours across major cities. That kind of footfall shows the brand’s magnetic pull when it comes to youth and dessert lovers.
However, it’s not just sugar and smiles.
Reddit franchisee discussions reveal a critical business lesson:
“If not managed smartly, operational costs and royalty fees can eat up nearly 60% of total sales.”
This highlights the importance of operational efficiency, especially in high-footfall or small-format outlets. Other entrepreneurs in Tier‑2 and Tier‑3 cities stress that consistent product quality and frequent local marketing are what keep the counters ringing.
So, what’s the takeaway?
- Choose your location wisely,
- Track your cost structures,
- And stay actively involved in engaging your local community.
These steps can make the difference between just selling waffles and building a long-lasting, profitable dessert business.
Industry & Market Insights (Research-Backed)
- The Indian dessert market is estimated to reach ₹4,800 crore by 2026, growing at a CAGR of 19% source: ResearchAndMarkets
- Young consumers increasingly prefer grab-and-go formats over full-service dining, aligning perfectly with TBWC’s kiosk model.
- According to Franchise India, food franchises under ₹20 lakhs with high product differentiation and brand recall see the highest ROI within 18–24 months.
Dessert Franchise Comparison
| Brand | Investment Required | Franchise Fee | Payback Period | USP |
|---|---|---|---|---|
| The Belgian Waffle Co. | ₹12 – ₹15 Lakhs | ₹3–5 Lakhs | 12–18 months | Waffles + Pan India presence |
| Frozen Bottle | ₹15 – ₹18 Lakhs | ₹3 Lakhs | 12–24 months | Milkshakes + dessert combos |
| Giani’s Ice Cream | ₹10 – ₹12 Lakhs | ₹2–3 Lakhs | 10–16 months | Premium ice cream brand |
| WAFL | ₹12 – ₹16 Lakhs | ₹2.5–4 Lakhs | 12–18 months | Korean waffles, crepes |
Conclusion
If you’re exploring a compact, high-margin business with rising demand in India’s youth-driven market, The Belgian Waffle Co. is a top contender. With strong branding, a proven model, and sweet returns, it’s ideal for new entrepreneurs and experienced business owners alike. Just ensure you have a strategic location and the passion to deliver quality consistently.
FAQs – The Belgian Waffle Co. Franchise
Is The Belgian Waffle Co. profitable?
Yes, many franchisees recover their investment in 12–18 months due to low overhead and high product margins.
Can I open it in a small town?
Yes, but ideally in areas with college students, malls, or tourist footfall.
Do I need prior food business experience?
Not mandatory. The company provides training and SOPs.
Will the brand help in marketing?
Yes, national and local level branding support is part of the package.
Can I own multiple outlets?
Yes, once your first store is stable, you may qualify for multi-unit ownership.
Who is the owner of The Belgian Waffle Co.?
The Belgian Waffle Co. is owned by Bloombay Enterprises Pvt. Ltd., co-founded by Shrey Aggarwal and Alisha Shirodkar Aggarwal in 2015.
How can I apply for The Belgian Waffle Co. franchise?
You can apply by filling out the official application form at:
👉 https://thebelgianwaffle.co/franchiseapplication/
Just enter your name, contact details, investment capacity, and preferred city. The company will get in touch after reviewing your application.
