Maid Brigade is one of the USA’s most respected residential cleaning franchise brands, known for its eco-friendly PUREcleaning® system and decades of operational excellence. If you’re planning to invest in a service-based business with recurring revenue, Maid Brigade stands out as a top franchise opportunity for 2025.

Franchise Overview

Feature	Details
Brand Name	Maid Brigade®
Industry	Residential & Light Commercial Cleaning
Founded	1979
Headquarters	Atlanta, Georgia, USA
Franchise Territories	400+ in U.S., Canada & Ireland
Initial Investment	$119,150 – $147,850
Franchise Fee	$27,000 – $40,700
Onboarding Fee	$9,100
Royalty Fee	6.9% down to 3.5%
Application Link	https://www.maidbrigadefranchise.com/steps-to-entrepreneurship/application

Introduction

The cleaning services industry in the United States has grown rapidly over the last decade, driven by busy lifestyles, dual-income households, and an increasing focus on hygiene and wellness. Among the top-performing brands in this sector, Maid Brigade stands out as a trusted and well-established name with more than 40 years of expertise. Known for its eco-friendly PUREcleaning® technology and Green Clean Certified® standards, Maid Brigade has built a strong reputation for delivering safe, high-quality home cleaning services.

For entrepreneurs looking to start a service-based business in 2025 with recurring monthly revenue, low overhead, and strong brand support, the Maid Brigade franchise presents a compelling opportunity. With hundreds of successfully operating territories across the USA, the franchise offers a proven system, comprehensive training, and a growing customer base that values health-conscious cleaning practices. In this blog, we break down everything you need to know—investment cost, ROI potential, franchise fee, eligibility, documents required, and the complete step-by-step application process—to help you decide whether Maid Brigade is the right franchise for you.

About Maid Brigade

Founded in 1979, Maid Brigade has grown into a leading green cleaning franchise with a reputation for providing exceptional residential cleaning services. The brand operates from its headquarters in Atlanta, Georgia, and has expanded into hundreds of territories across North America.

Maid Brigade is well known for its Green Clean Certified® system, using non-toxic, eco-conscious cleaning solutions and the advanced PUREcleaning® technology, making it a pioneer in sustainable cleaning.

Why Choose Maid Brigade Franchise?

1. Eco-Friendly Industry Leader

Maid Brigade’s proprietary PUREcleaning® system uses electrolyzed water. This appeals to health-conscious families and eco-friendly markets.

2. Recurring Revenue Model

Cleaning services are subscription-based, offering predictable income month after month.

3. 40+ Years of Experience

A proven franchise system makes the startup process easier for new entrepreneurs.

4. Veteran-Friendly Brand

Maid Brigade offers a 15% franchise fee waiver for U.S. military veterans.

5. Massive Market Demand

Home cleaning demand is rising, especially in dual-income households and fast-growing suburban areas.

Founder & Leadership

While Maid Brigade doesn’t highlight a single founder publicly, the company was established in 1979 and is today operated under Maid Brigade, Inc., headquartered in Atlanta. The leadership is known for maintaining the brand’s focus on eco-friendly cleaning, franchise support, and sustainable franchise expansion.

Also Read: Culver’s Franchise in USA(2025)

Investment Breakdown

Cost Segment	Amount (USD)	Notes
Franchise Fee	$27,000 – $40,700	Territory size based
Onboarding Fee	$9,100	Training + launch support
Opening Inventory	~$4,600	Initial supplies + equipment
Local Advertising (First Year)	~$39,600	Growth-focused marketing
Estimated Total Investment	$119,150 – $147,850	Full startup requirement
Royalty Fee	6.9% → 3.5%	Declines as revenue grows

Documents Required

• Completed Franchise Application
• Business Proposal / Territory Outline
• Government ID & Address Proof
• Financial Statements (Bank Proof, Net Worth ~ $100,000)
• Proof of Liquid Capital
• Background Verification Documents

Eligibility Criteria

You must meet the following:

• Net worth of approx. $100,000
• Strong customer-service orientation
• Entrepreneurial mindset
• Ability to manage cleaning staff
• Commitment to green-cleaning standards
• Willing to undergo training

How to Apply for Maid Brigade Franchise (2025)

Follow the steps below:

Step 1: Visit Application Page

Go to:
👉 https://www.maidbrigadefranchise.com/steps-to-entrepreneurship/application

Step 2: Fill Out the Online Form

Enter details about your background, finances, and preferred location.

Step 3: Submit Financial Proof

Upload or email proof of liquid capital and net worth.

Step 4: Schedule Discovery Call

A franchise consultant discusses territory availability & expectations.

Step 5: Attend Training

After approval, you begin training: business ops, scheduling, cleaning systems, staff management.

Step 6: Launch Your Business

Receive ongoing operational, marketing, and software support.

Best Places to Start Maid Brigade Franchise in USA (2025)

Top Recommended Markets

• Texas Suburbs (Dallas, Houston, Austin)
• Florida (Tampa, Orlando, Jacksonville)
• Georgia (Atlanta Metro)
• Colorado (Denver Area)
• Washington & Oregon (High eco-conscious demand)
• Retirement-friendly states like Arizona

Why These Locations Work

• High homeownership rates
• Fast-growing family households
• Strong demand for subscription cleaning
• Good labor availability

Pros & Cons of Franchise

Pros

• Eco-friendly brand differentiation
• Strong recurring revenue
• High customer retention
• Extensive franchise training system
• Veteran discounts
• Strong brand reputation

Cons

• Labor management can be challenging
• High initial advertising cost
• Competitive local cleaning market

Expected ROI & Payback Period

Most franchisees report ROI within 2–4 years, depending on:

• Customer acquisition speed
• Local competition
• Labor efficiency
• Marketing execution

Recurring cleaning contracts help stabilize monthly income.

Future Growth Outlook

The cleaning services market in the U.S. continues to expand due to:

• Increased awareness of hygiene
• Work-from-home households
• Busy dual-income families
• Elderly population growth

Maid Brigade’s eco-friendly positioning gives it long-term advantage.

Conclusion

Investing in a Maid Brigade franchise in the USA is an excellent opportunity for entrepreneurs looking to enter a recession-resistant, recurring-revenue service industry. With more than four decades of brand experience, eco-friendly cleaning technology, and one of the most comprehensive franchise support systems in the home-services category, Maid Brigade stands out as a reliable and future-ready franchise model.

The brand’s focus on PUREcleaning® and Green Clean Certified® processes gives franchisees a strong competitive edge in a market where consumers increasingly prefer safe, chemical-free cleaning solutions. Combined with predictable subscription-based income, low operational overhead, and scalable territory opportunities, Maid Brigade offers a secure pathway to long-term business growth.

For investors seeking a proven franchise with stable demand, manageable investment, and the backing of an established national brand, Maid Brigade remains one of the best cleaning service franchises to consider in 2025. With the right location, strong operational management, and commitment to customer satisfaction, franchisees can build a profitable and sustainable business in their chosen territory.

Frequently Asked Questions(FAQs)