India’s food franchise market is expanding rapidly, especially in the Quick Service Restaurant (QSR) segment. While burgers and pizzas dominate metros, there is massive untapped potential in organized Indian breakfast chains.

Pohewala is one such emerging brand positioning itself as:

“Hum Pohe wala hai — lekin sirf poha nahi bech rahe, hum Affordable, Fast, Indian Breakfast Chain hai.”

If you are searching for a food franchise under ₹20 Lakhs with moderate investment and scalable potential, this detailed guide explains everything about Pohewala franchise investment, cost, ROI, support, and application process.

Quick Overview – Pohewala Franchise

About Pohewala – India’s First Dedicated 24/7 Poha Café Brand

Pohewala is positioned as India’s first dedicated 24/7 authentic Poha café brand, blending traditional Maharashtrian flavors with a modern, hygienic, and nutritious QSR format.

Unlike conventional breakfast stalls, Pohewala transforms a humble Indian dish — Poha — into a structured, scalable café concept offering:

• Authentic Maharashtrian Poha
• Healthy & low-calorie options
• Customizable toppings
• Hygienic preparation standards
• Modern café-style presentation

The brand focuses on providing a “healthy fast food alternative” for consumers seeking affordable yet nutritious meal options.

Pohewala operates both dine-in and online models and is available on food delivery platforms such as Zomato and Swiggy, expanding its reach beyond physical store footfall.

Founder Details – The Vision Behind Pohewala

Pohewala was co-founded by Chahul and Pawan, who initiated the concept around six years ago with a clear vision:

To bring joy through a specialized, nutritious, and high-quality food concept by modernizing a traditional Indian breakfast dish.

Their idea was simple yet powerful — take a culturally loved, everyday breakfast item and elevate it into a branded café experience with standardized quality and operational efficiency.

Under their leadership, Pohewala has evolved from a niche concept into an expanding franchise chain offering multiple business formats.

Company Expansion & Presence

Pohewala has grown steadily and currently operates:

• 12+ outlets
• Presence across Maharashtra (Nagpur, Pune, Navi Mumbai, Nashik)
• Expansion into Chhattisgarh and Karnataka

The brand operates with:

• 24/7 availability (select outlets)
• Online ordering integration
• Compact and scalable store models

This multi-location presence strengthens brand credibility for franchise investors.

Franchise Models Offered

Pohewala offers diversified franchise formats to suit different investment capacities:

1️⃣ QSR Outlet

Compact quick-service model suitable for high-footfall areas.

2️⃣ Sports Café

Themed format targeting youth and college clusters.

3️⃣ Signature Store

Premium café-style format with extended menu and seating.

This flexibility allows investors to choose a format based on budget, city, and target market.

Research Insights – Why Breakfast Franchises Are Growing in India

India’s QSR market is projected to grow steadily due to:

• Urbanization
• Working professionals
• Rising demand for quick meals
• Increasing preference for branded outlets

Breakfast is one of the most under-organized segments in Indian food retail. While lunch and dinner chains are dominated by large brands, breakfast is still largely handled by local vendors.

This gap creates an opportunity for structured Indian breakfast brands like Pohewala.

Additionally:

• Morning footfall ensures daily repeat demand
• Lower menu complexity reduces food waste
• Smaller store size lowers rental costs

👉 Explore: Low Investment Franchise Opportunities in India

Pohewala Franchise Investment Breakdown

The total estimated investment is:

₹15,00,000 (Approx.)

Cost Structure

⚠ Investment may vary depending on city and rental cost.

Revenue & ROI Potential

• Estimated ROI Period: 18 Months
• Compact format reduces overhead
• Focused menu ensures faster service

Sample Monthly Estimate (Location Dependent)

⚠ Disclaimer: These figures are indicative and depend on location and operations.

Space Requirement

• 250–500 sq. ft.
• Suitable for kiosk or compact outlet
• Ideal for high-footfall morning areas

Small footprint reduces risk and improves ROI speed.

Best Locations for Pohewala Franchise

Pohewala performs best in:

• College areas
• Office clusters
• Residential hubs
• Railway & bus stations
• Market streets with morning rush

The key success factor is morning footfall visibility.

Franchise Support System

Pohewala provides end-to-end support including:

• 24/7 operational assistance
• Staff training programs
• Marketing & branding support
• Store setup guidance
• Standardized preparation processes

This structured support reduces entry barriers for first-time food entrepreneurs.cy on skilled chefs.

Eligibility Criteria

To apply:

• Investment capacity of ₹15 Lakhs
• Suitable commercial property
• Willingness to follow brand standards
• Basic business management capability

Food industry experience is helpful but not mandatory.

Required Documents

• PAN Card
• Aadhaar Card
• Address Proof
• Lease Agreement
• Bank Statements
• GST Registration (Post approval)

How to Apply for Pohewala Franchise

Follow these steps:

Step 1

Visit Official Franchise Page
👉 https://www.pohewala.com/franchise/

Step 2

Fill Franchise Application Form

Step 3

Submit location & investment details

Step 4

Brand evaluation and discussion

Step 5

Agreement & store setup

Email: Pohewalacare@gmail.com
Contact: +91 88888 43354

Risk Factors & Mitigation

Risks

• Limited breakfast time window
• Location dependency
• Local competition

Mitigation

• Extend menu to snacks & beverages
• Choose high-traffic areas
• Maintain hygiene & consistency
• Use combo pricing strategy

Future Outlook (2026–2030)

India’s organized breakfast segment remains largely untapped.

As consumers move toward hygienic and branded outlets, structured breakfast chains may see increasing demand.

Compact, affordable models like Pohewala are well-positioned in Tier 2 and Tier 3 cities.

Conclusion

Pohewala offers a unique and affordable entry into India’s growing breakfast franchise segment. With a focused menu, compact store format, and structured franchise support, it presents a practical opportunity for entrepreneurs looking to start a food business under ₹15 Lakhs. As demand for hygienic and branded Indian breakfast options increases, Pohewala’s scalable model may offer steady growth potential — subject to proper location and management.

FAQs – People Also Ask About Pohewala Franchise