Biba Franchise in India (2025): Investment, ROI & Application Guide
Quick Overview – Biba Franchise
| Particulars | Details |
|---|---|
| Brand Name | Biba Apparels Pvt. Ltd. |
| Industry | Ethnic Fashion / Retail |
| Founded | 1988 |
| Founder | Meena Bindra |
| Headquarters | New Delhi, India |
| Franchise Format | Exclusive Brand Outlet (EBO) |
| Investment Required | ₹30 – ₹50 Lakhs (approx.) |
| Franchise Fee | ₹3 – ₹5 Lakhs (approx.) |
| ROI Period | 18 – 24 months |
| Profit Margin (avg.) | 25% – 35% |
| Website | www.biba.in |
Table of Contents
Introduction
India’s ethnic fashion industry is booming, and one brand that stands tall in this segment is Biba. Known for its bold, colorful, and contemporary ethnic wear, Biba has become a household name for women across India.
With over 300 stores across 150 cities, Biba offers a profitable opportunity for aspiring franchise owners who want to invest in India’s ever-growing apparel retail sector. If you are planning to step into the fashion franchise market in 2025, a Biba franchise could be your perfect choice.
Why Choose Biba Franchise?
- Brand Legacy – Established in 1988, Biba is one of India’s oldest and most trusted ethnic wear brands.
- Strong Market Demand – Ethnic wear contributes ~32% of India’s apparel market (as per India Retail Report 2024).
- Wide Range of Products – From everyday wear to festive collections, Biba caters to all customer segments.
- Proven Business Model – Successful franchise format with excellent ROI track record.
- Marketing & Support – National-level branding, advertising, and digital campaigns handled by the company.
Founder Details
- Founder: Meena Bindra
- Founded: 1988
- Headquarters: New Delhi, India
Meena Bindra started Biba from her home with a small investment. Her vision was to make ethnic wear stylish, comfortable, and affordable for Indian women. Today, Biba is one of the largest ethnic wear chains in India, backed by strong retail presence and loyal customers.
What Biba Provides to Franchise Owners
- Brand license and exclusive retail rights in your location
- Store design, interiors, and layout assistance
- Initial inventory and stock support
- Staff training and recruitment guidance
- Centralized marketing and digital promotion campaigns
- Seasonal fashion launches and product updates
- Ongoing operational and backend support
Investment & ROI Details
| Particulars | Cost (Approx.) |
|---|---|
| Franchise Fee | ₹3 – ₹5 Lakhs |
| Store Interiors & Setup | ₹15 – ₹20 Lakhs |
| Initial Stock/Inventory | ₹10 – ₹15 Lakhs |
| Equipment & Fixtures | ₹5 – ₹7 Lakhs |
| Working Capital | ₹5 – ₹7 Lakhs |
| Total Investment | ₹30 – ₹50 Lakhs |
| Expected ROI | 18 – 24 months |
| Average Profit Margin | 25% – 35% |
💡 Pro Tip: A store in a Tier-1 or Tier-2 city mall yields higher sales due to strong footfall and brand recall.
Eligibility Criteria
- Minimum investment capacity of ₹30 – ₹50 lakhs
- Store space of 700 – 1000 sq. ft. in malls/high-street areas
- Passion for fashion retail & women’s apparel segment
- Prior experience in retail/franchise businesses preferred
- Commitment to follow Biba’s brand and operational guidelines
Required Documents
To apply for a Biba franchise, you will need:
- ID Proof (Aadhar / PAN / Passport)
- Address Proof (Utility bill, Rent agreement, or Property papers)
- GST Registration Certificate
- Trade License
- Shop & Establishment Act License
- Bank Statement / Financial Proofs
- Passport-size photographs
Market Insights – Indian Ethnic Wear Industry
- India’s ethnic wear market is projected to reach ₹1.7 lakh crore by 2025 (source: India Retail Report).
- Women’s ethnic wear contributes ~80% of the total ethnic wear market.
- Brands like Biba, W, Global Desi, and Aurelia dominate organized ethnic fashion retail.
- Tier-2 & Tier-3 cities are driving new growth, as demand for branded ethnic wear is rising beyond metros.
👉 Read more about Indian fashion growth trends at Retail Association of India.
How to Apply for Biba Franchise
Interested entrepreneurs can apply directly through the official Biba contact page:
- Visit the Business Enquiry Page on Biba’s website.
- Choose Business Type – Lease, Franchise, Trade, International, Supplier, Production, or Marketing.
- Fill the Form – Add your name, contact details, location, store info (if any), and a short message.
- Submit – Review and send your enquiry online.
- Or Email – Share the same details at info@bibaindia.com.
- Wait for Response – Biba’s team will contact you with next steps.
Also Read: Tumbledry Franchise in India (2025)
Conclusion
A Biba franchise in India (2025) is an excellent business opportunity for those who want to enter the booming fashion retail market. With strong brand equity, growing demand for ethnic wear, and a proven business model, Biba ensures profitable returns and sustainable growth for franchise partners.
If you are looking for a fashion franchise with high ROI, Biba is definitely worth considering.
FAQs – Biba Franchise in India
What is the total investment required for a Biba franchise?
Approx. ₹30 – ₹50 lakhs including franchise fee, interiors, stock, and working capital.
Who is the founder of Biba?
Biba was founded by Meena Bindra in 1988 in New Delhi.
How much profit can I earn from a Biba franchise?
On average, profit margins range between 25% – 35% with an ROI period of 18 – 24 months.
What is the minimum shop size required for a Biba store?
Minimum 700 – 1000 sq. ft. in malls or high-street areas.
How can I apply for a Biba franchise in India?
You can apply through the official Biba website here.
Does Biba provide training and marketing support?
Yes, Biba provides staff training, store setup, and national-level marketing support.
