Detailing Devils Franchise in India (2026): A Profitable Car Detailing Business with Strong ROI
India’s automobile aftermarket industry is evolving rapidly. With rising car ownership, premium vehicle sales, and increased awareness about vehicle aesthetics and protection, professional car detailing services are no longer a luxury—they are becoming a necessity. In this fast-growing segment, Detailing Devils has emerged as one of India’s most recognised and scalable car detailing franchise brands.
In this professionally written, WordPress-ready guide, we take a detailed look at the Detailing Devils Franchise in India, covering its founders, business model, investment requirements, ROI expectations, eligibility, application process, future outlook, and frequently asked questions—presented in a friendly yet authoritative tone.
Quick Overview: Detailing Devils Franchise
| Particulars | Details |
|---|---|
| Brand Name | Detailing Devils |
| Founded | 2016 |
| Founder & CEO | Saurabh Ahuja |
| Co-Founder & COO | Rajat Ahuja |
| Industry | Automobile Detailing & Car Care |
| Franchise Model | FOFO (Franchise Owned, Franchise Operated) |
| Presence | 130+ locations across India |
| Business Type | Service-Based Franchise |
| Official Franchise Page | https://www.detailingdevils.com/franchise |
Table of Contents
Introduction to Detailing Devils Franchise
Detailing Devils is a premium automobile detailing and car care brand that focuses on enhancing the appearance, longevity, and protection of vehicles. The brand offers specialised services such as ceramic coating, paint protection film (PPF), interior detailing, deep cleaning, exterior polishing, and premium car wash solutions.
Unlike traditional car wash businesses, Detailing Devils operates in the high-value premium detailing segment, targeting customers who consider their vehicles an extension of their personality. This strong emotional connection with customers results in repeat visits, referrals, and long-term brand loyalty.
👉 Thinking of partnering with Detailing Devils?
Founder & Leadership Background
Detailing Devils was founded in 2016 by Saurabh Ahuja, an automobile enthusiast who turned his passion for cars into a professional venture. His vision was simple yet powerful—to blend car functionality with personal identity, offering detailing services that go beyond cosmetic cleaning.
As the brand expanded, Rajat Ahuja joined as Co-Founder and Chief Operating Officer (COO). Rajat played a key role in building scalable systems, franchise operations, and standard operating procedures (SOPs) that allowed the company to grow consistently across multiple cities.
From a single studio launched in 2016, Detailing Devils has expanded into a pan-India network with over 130 franchise locations, making it one of the fastest-growing organised car detailing brands in India.
Why Choose Detailing Devils Franchise?
1. Growing Automobile Aftermarket
India’s automotive aftermarket is growing at over 10% CAGR, driven by increased vehicle ownership, longer vehicle life cycles, and higher spending on maintenance and aesthetics.
2. Premium & High-Margin Services
Services like ceramic coating and PPF carry higher margins compared to basic car washes, improving overall unit economics.
3. Proven FOFO Franchise Model
Detailing Devils follows a Franchise Owned, Franchise Operated (FOFO) model, giving franchise partners full operational control while benefiting from brand training, marketing, and systems.
4. Strong Brand Recall & Digital Presence
The brand’s strong social media visibility and customer engagement help franchisees attract walk-in and repeat customers.
Research Insights: Auto Detailing Market in India
- India’s automotive aftermarket is expected to reach USD 32 billion in the coming years (industry estimates).
- Premium detailing services are increasingly popular in Tier-1 and Tier-2 cities.
- Service-based automotive franchises show higher scalability due to recurring service demand.
Reference Sources:
– Official Detailing Devils Company Profile 2025 (PDF)
– Automotive aftermarket industry reports
Detailing Devils Franchise Investment & ROI
Estimated Investment Breakdown
| Cost Component | Approximate Range |
|---|---|
| Total Franchise Investment | ₹25 – ₹40 Lakhs |
| Franchise Fee | Included in setup cost |
| Studio Setup & Equipment | Major cost component |
| Initial Working Capital | ₹3 – ₹5 Lakhs |
ROI & Earnings Expectations
| Parameter | Details |
|---|---|
| Revenue Source | Premium detailing services |
| Average Break-Even | 12 – 24 months |
| Profitability | Depends on location, demand & service mix |
Actual earnings vary based on operations, pricing, and local competition. No franchise guarantees profits.
Also Read: Low-Risk Franchise Models in India for 2026
Franchise Business Models Offered
1. Studio-Based Franchise
Video courtesy of [Detailing Devils Channel]
- Dedicated detailing studio
- Full service portfolio
- Suitable for metro and Tier-1 cities
2. Flagship Studios
- Larger format outlets
- Higher visibility and service capacity
- Higher investment requirement
3. Merchandise & Product Sales
- Branded car care products
- Additional revenue stream
Eligibility Criteria to Become a Franchise Partner
- Entrepreneurial mindset
- Interest in automobile or service businesses
- Financial capability as per investment requirement
- Willingness to follow brand SOPs
- Ability to manage staff and customer service
Documents Required
- Identity proof (Aadhaar / PAN / Passport)
- Address proof
- Financial capability proof
- Franchise application form
- Business registration documents
How to Apply for Detailing Devils Franchise
- Visit the official franchise page: https://www.detailingdevils.com/franchise
- Fill out the franchise enquiry form
- Speak with the franchise development team
- Review the company profile and franchise proposal
- Finalise location and investment details
- Sign the agreement and begin onboarding
Best Locations to Start Detailing Devils Franchise in India
Detailing Devils performs best in cities with high vehicle density and premium car ownership:
Emerging Tier-2 cities with growing demand include Coimbatore, Kochi, Vizag, Lucknow, and Nagpur.
Future Outlook of Detailing Devils Franchise
The future of Detailing Devils looks strong due to:
- Rising demand for premium car care
- Growing awareness of vehicle protection
- Expansion into Tier-2 & Tier-3 cities
- Focus on training, technology, and branding
As Indian car owners increasingly invest in maintaining vehicle value, organised detailing services are expected to see sustained growth.
Conclusion
The Detailing Devils Franchise represents a solid opportunity in India’s expanding automobile service sector. With a premium brand image, structured FOFO model, and rising consumer demand, it offers long-term scalability for committed entrepreneurs.
As always, thorough due diligence and careful review of official documents are essential before making an investment decision.
Frequently Asked Questions(FAQs)
Q1. Is Detailing Devils a profitable franchise?
Ans: Profitability depends on location, service mix, and operational efficiency.
Q2. What is the total investment required?
Ans: The estimated investment ranges between ₹25–40 lakhs.
Q3. Does Detailing Devils provide training?
Ans: Yes, franchise partners receive training and operational support.
Q4. Is prior car detailing experience required?
Ans: No prior experience is mandatory, though interest in automobiles helps.
Q5. Where can I apply for the franchise?
Ans: You can apply through the official website: https://www.detailingdevils.com/franchise
