Dolly Ki Tapri Franchise in India (2025): How to Apply, Cost & Complete Guide
Quick Overview Table
| Feature | Details |
|---|---|
| Franchise Name | Dolly Ki Tapri |
| Industry | Food & Beverage – Café & Tea Lounge |
| Founded | 2017 |
| Founder | Dolly Jain |
| Headquarters | Indore, Madhya Pradesh, India |
| Franchise Formats | Stall, Store, Flagship Store |
| Investment Range | ₹4.5 Lakhs – ₹43 Lakhs |
| Space Required | 200–400 sq. ft. |
| Franchise Fee | Included in Investment |
| ROI Period | 12–18 Months |
| Official Application Link | Apply Here |
Table of Contents
Introduction: Why Dolly Ki Tapri Is Winning Hearts Across India
If you’ve walked through the buzzing streets of Indore or other tier-2 cities in India, you’ve probably noticed Dolly Ki Tapri, a quirky tea café brand with a charming street-side vibe and an irresistible aroma of freshly brewed tea.
Founded in 2017 by Dolly Jain, the brand reimagines the humble Indian tea stall by combining nostalgia, fun, and quality beverages under one roof. With creative tea blends, affordable snacks, and Instagram-worthy interiors, Dolly Ki Tapri has managed to attract youth, families, and working professionals alike.
The Indian tea café market has been witnessing steady growth of 12–15% annually, with an increasing demand for affordable yet premium café experiences in smaller cities. Dolly Ki Tapri’s model fits perfectly into this gap — delivering the comfort of street tea with the professionalism of a brand.
Founder Details & Brand Story
Dolly Jain, the visionary behind Dolly Ki Tapri, started her journey with a deep love for chai and a dream to build a café brand that could connect emotionally with every customer.
Her focus was not just on selling tea but on creating an experience — from the playful menu names to cozy seating arrangements and rustic wooden counters. Over the years, Dolly Ki Tapri has:
- Viral Breakthrough: Shot to fame after a viral video of serving tea to Bill Gates.
- Franchise Interest: Received over 1,600 applications within 48 hours of his announcement.
- Been featured in several local and national food blogs as one of the most innovative tea café concepts in India.
Watch: Dolly Ki Tapri’s Viral Moment with Bill Gates
This short video captures the inspiring story of Dolly Chaiwala, a street tea seller from Nagpur who unexpectedly went viral after serving tea to Bill Gates. His charming style, unique serving flair, and humble personality have made him an internet sensation — and now an aspirational figure for small business owners dreaming big.
Credit: Video originally published by @The Indian Express on YouTube.
Why Choose Dolly Ki Tapri Franchise?
Franchising with Dolly Ki Tapri means you’re joining a brand that already has proven demand and a loyal customer base.
Key reasons to invest:
- Low investment, high demand in tea café segment.
- Strong branding and marketing support from the company.
- Menu innovation with seasonal and trending beverages.
- Affordable pricing for mass appeal.
- Ideal for tier-2 and tier-3 cities with growing café culture.
Franchise Models Explained
Dolly Ki Tapri offers flexible formats to suit different budgets and locations:
- Stall Format
- Ideal for high-footfall areas like malls, transit hubs, and college campuses.
- Compact space requirement (100–150 sq. ft.).
- Lower setup cost with quicker ROI.
- Store Format
- Seating capacity of 20–30 people.
- Requires 300–500 sq. ft. space.
- Full menu offerings and immersive brand experience.
- Flagship Store
- Spacious outlet (800+ sq. ft.) with premium interiors.
- Designed for urban high-income locations.
- Enhanced menu and ambience for long stays.
What Dolly Ki Tapri Provides to Franchisees
When you partner with Dolly Ki Tapri, you receive:
- Brand licensing and rights to operate under the name.
- Assistance in location selection for maximum footfall.
- Interior design and layout plan to match the brand’s theme.
- Complete training for staff in beverage preparation and service.
- Centralized supply of raw materials for quality consistency.
- Marketing and social media promotions.
Also Read: Apsara Badam Milk Franchise in India (2025)
Eligibility Criteria
- Minimum age of 21 years to become a franchise owner.
- Financial capacity to invest ₹4–43 Lakhs.
- Availability of 200–400 sq. ft. commercial space in a high-footfall area.
- Willingness to follow the brand’s operational and quality standards.
- Passion for the food and beverage industry.
Documents Required
- Government-issued ID proof (Aadhar, PAN).
- Address proof of the business location.
- Business registration documents.
- NOC from local authorities (if applicable).
- GST registration certificate.
How to Apply for Dolly Ki Tapri Franchise
The process is straightforward:
- Visit the official application form here.
- Fill in your personal and business details.
- Mention your preferred city and location for opening the outlet.
- Submit the form and wait for the franchise development team to contact you.
- Once shortlisted, you will have a detailed discussion on investment, ROI, and training.
Achievements & Recognitions
- Featured in multiple local and national media outlets as an emerging tea café brand.
- Known for unique menu items and creative beverage presentation.
- Consistently high customer ratings on Zomato, Google, and Swiggy.
Research Insights: Why the Timing Is Perfect
The Indian café and tea lounge industry is booming due to:
- Growing middle-class income and lifestyle upgrades.
- Rising café culture in tier-2 and tier-3 cities.
- Preference for affordable premium experiences over high-end cafés.
- Tea consumption in India valued at over ₹33,000 crore annually.
Dolly Ki Tapri’s low-cost yet high-quality model positions it as a profitable choice for aspiring entrepreneurs.
Conclusion
If you’re looking for a profitable, low-investment franchise in the food and beverage sector, Dolly Ki Tapri offers a unique blend of authentic Indian chai culture and modern café appeal. With strong branding, ongoing support, and proven demand, this is your opportunity to brew success in your city.
Take the first step towards owning a Dolly Ki Tapri outlet.
Frequently Asked Questions (FAQs) – Dolly Ki Tapri Franchise
Who is the founder of Dolly Ki Tapri?
The founder is Dolly Chaiwala (real name Sunil Patil), a tea seller from Nagpur who became an internet sensation for his unique tea-making style and vibrant personality.
How can I apply for the Dolly Ki Tapri franchise?
You can apply directly through the official franchise registration form: Dolly Ki Tapri Franchise Application. Simply fill in your contact details, investment preferences, and location, and the team will reach out to you.
What is the minimum investment required?
Exact investment details depend on the city, store size, and model chosen. However, sources suggest it could range between ₹5 lakhs – ₹12 lakhs.
Does Dolly Ki Tapri offer kiosk or cart models?
Yes. The brand is expected to offer multiple franchise models such as a small kiosk/cart for high-footfall areas and a café-style outlet for premium locations.
Where can I see Dolly Ki Tapri in action?
You can visit the original Dolly Ki Tapri in Nagpur, or watch the viral video where Dolly serves tea to Bill Gates here: YouTube Link.
