🥃 Drunken Monkey Franchise in India (2025) – Blend Profits with Smoothie Passion!
In a world where fast food often outweighs fresh food, Drunken Monkey has stirred up the Indian beverage scene with a cool, health-focused twist. If you’re looking for a business that blends health, taste, and youth appeal, then this smoothie bar might just be your ticket to entrepreneurial success.
This in-depth guide covers everything from Drunken Monkey franchise cost, eligibility, ROI, location tips, application process, research data, and more.
Table of Contents
🍌 About Drunken Monkey
Founded in 2016 by Samrat Reddy, Drunken Monkey has revolutionized the Indian beverage scene. The brand’s motto—“Naturally High”—emphasizes a commitment to all-natural, fresh smoothies and juices without artificial ingredients.
With over 120 outlets across India, it has attracted a loyal base of millennials, gym-goers, and wellness-focused customers.
🌟 Why Drunken Monkey is Booming in 2025
Here’s why the franchise is gaining massive attention:
- 🌿 Health is the New Cool: 70% of urban Indians under 35 prefer smoothies over sodas. (Source: FICCI Food Services Report 2024)
- 📸 Insta-Worthy Spaces: Each outlet is designed to attract social media-savvy youth.
- 🚀 Adaptable Business Model: Works great for dine-in, takeaway, and cloud kitchens.
- 🧑🎓 Youth-Driven Sales: 60% of revenue comes from the 18–32 age group.
💰 Drunken Monkey Franchise Cost & Setup
| Particulars | Estimated Cost (INR) |
|---|---|
| Franchise Fee | ₹4–5 lakhs |
| Interior & Equipment Setup | ₹8–10 lakhs |
| Initial Inventory | ₹1–2 lakhs |
| Branding & Signage | ₹1 lakh |
| Licensing & Miscellaneous | ₹1–2 lakhs |
| Total Investment | ₹15–20 lakhs |
💡 Tip: Opt for a compact 250–400 sq. ft. outlet in a high-footfall area for quick ROI.
📊 ROI & Profit Potential
A typical outlet earns between ₹3–5 lakhs monthly. Net profit margins range from 15% to 25%.
💸 ROI Snapshot:
- Breakeven: 12–18 months
- Average Monthly Profit: ₹50,000 to ₹1.2 lakhs
- Best Months: Summer, fitness season (Jan-Feb), festive seasons
📅 Eligibility Criteria
To become a franchise partner, you should:
- Be 21+ years old with valid ID
- Have at least ₹15 lakhs in investable funds
- Own or lease a commercial space (200–600 sq. ft.)
- Be passionate about food and customer service
- Preferably, have prior business or hospitality experience (not mandatory)
📄 Required Documents
- PAN Card & Aadhaar
- Passport-sized photographs
- Address proof of location
- Rent agreement or property papers
- Bank account details
- GST and FSSAI registration (can be arranged post-approval)
✅ Benefits of Starting a Drunken Monkey Franchise
- 💡 Unique Product Offering: 200+ smoothie and juice options
- 👥 Strong Brand Recall among health-conscious customers
- ✈️ Low Operational Overhead compared to food-heavy restaurants
- 🎉 Marketing & Training Support by HQ
- 🧱 Growing Industry: Indian smoothie market is projected to grow at 8.5% CAGR (source: TechSci Research)
📍 Best Locations for Franchise Success
Choose vibrant, health-forward communities like:
- 🏫 Near Colleges and Universities
- 🏋️♂️ Adjacent to Gyms and Fitness Studios
- 🏫 Inside Malls and Premium Food Courts
- 💼 Close to Co-Working Spaces, IT Parks
- 📚 High-Street Areas in Tier 1 & Tier 2 Cities
🔹 Top performing cities: Bengaluru, Pune, Ahmedabad, Indore, Vizag, Kochi
📅 How to Apply for Drunken Monkey Franchise
Step-by-Step Application Process:
- Visit the Official Website: Head to drunkenmonkey and locate the Franchise section on the homepage menu.
- Submit Franchise Enquiry Form: Fill out a simple form with your name, contact details, preferred city, expected investment amount, and any prior business experience.
- Preliminary Screening Call: A franchise manager will get in touch to assess your business vision, budget readiness, and proposed location.
- Business Presentation & Q&A: You’ll receive a detailed franchise deck along with financial projections and operational requirements.
- Site Evaluation: If you have a property, the brand’s team may evaluate it for visibility, footfall, and suitability.
- Franchise Agreement Signing: Once mutually agreed, you’ll sign a legal agreement and pay the franchise fee to initiate onboarding.
- Training Program: Both you and your key staff undergo 7–10 days of training in operations, hygiene, POS software, and customer service.
- Outlet Setup & Launch Support: The brand supports design, vendor tie-ups, and grand opening marketing. Setup takes 3–5 weeks on average.
Contact Email: info@drunkenmonkey.in
🔍 Drunken Monkey vs Other Smoothie Franchises
| Brand | Investment | Product Focus | Unique Angle |
| Drunken Monkey | ₹15–20L | Smoothies & Juices | Youth branding, Chill Cafes |
| Juice Lounge | ₹20–30L | Juices & Sandwiches | Established chain |
| Smoothie Factory | ₹30–40L | Smoothies & Bowls | US-origin brand, premium |
💼 Franchise Owner Testimonial
“I opened a Drunken Monkey outlet in Pune near a fitness center, and we hit breakeven in just 14 months! The brand’s health focus and delivery demand made it a no-brainer.” — Ritika Shah, Franchise Owner, Pune
Internal Links You’ll Love:
- Best Low-Cost Food Franchises in India (2025)
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✅ Final Verdict
If you’re a passionate entrepreneur looking to invest in a low-risk, high-demand, lifestyle-driven food business, the Drunken Monkey franchise is a top contender in 2025. It offers the right mix of modern branding, health trends, and scalable business.
🌿 “Smoothie business is booming. Don’t wait till it’s saturated—franchise early and tap into the health revolution!”
🤔 FAQs
Q. Is prior food business experience needed?
No, but basic customer service or retail experience helps. Full training is provided.
Q. Can I start in a small city?
Yes, cities like Mysore, Nashik, and Coimbatore are growing markets.
Q. Is delivery available?
Yes, outlets are integrated with Swiggy, Zomato, and the Drunken Monkey app.
Q. How long does setup take?
Typically 3–5 weeks after final agreement.
