India’s logistics and rural commerce sector is expanding rapidly. With e-commerce penetrating Tier 2, Tier 3, and rural markets, technology-driven fulfilment companies are playing a crucial role in connecting brands to consumers.

ElasticRun is one such logistics and commerce platform that operates through a partner-based model instead of a traditional franchise system.

If you are looking to enter the logistics business in 2026 without investing in a branded franchise outlet, ElasticRun’s Partner Opportunity could be worth exploring.

Quick Overview – ElasticRun Partner Model

What is ElasticRun?

ElasticRun is a technology-enabled distribution and fulfilment platform that connects brands with rural retailers and consumers.

Unlike traditional logistics companies that own warehouses and fleets everywhere, ElasticRun operates through a distributed partner network.

It also operates Libera, an AI-powered fulfilment platform that optimizes routing, warehousing, and logistics operations.

About ElasticRun – Company Overview

ElasticRun (Kritikal Solutions Private Limited) is a Pune-based, technology-driven B2B e-commerce and logistics platform founded in 2016. The company focuses on building a deep-reach rural distribution network that connects FMCG brands with kirana stores across India.

ElasticRun operates as a Series E funded company and became a unicorn in 2022 after raising approximately $300 million in funding, highlighting strong investor confidence in its rural commerce model.

Key Company Details

ElasticRun’s mission is to solve India’s rural distribution challenges using AI, mobile technology, and a variable cost model that can adapt to volatile demand patterns.

The company positions itself as a critical infrastructure enabler for India’s estimated $500 billion consumption market.

Founder & Leadership Details

ElasticRun was founded in 2016 by three experienced professionals:

🔹 Sandeep Deshmukh – Co-Founder & CEO

Leads the company’s vision and business strategy. He drives ElasticRun’s expansion into deep rural markets and large-scale brand partnerships.

🔹 Shitiz Bansal – Co-Founder & CTO

Responsible for building ElasticRun’s AI-driven technology backbone and mobile-first logistics platform.

🔹 Saurabh Nigam – Co-Founder & COO

Oversees operations, supply chain execution, and partner ecosystem management.

Together, the founders built ElasticRun as a scalable, asset-light distribution network designed to handle the complexity of rural demand across India.

ElasticRun’s Value Proposition

ElasticRun enables FMCG brands and digital commerce companies to:

• Reach rural and semi-urban consumers
• Leverage aggregated kirana stores
• Optimize logistics costs
• Access marketing and demand insights
• Improve fulfilment speed

Its platform integrates:

SwiftER

A multi-channel, high-speed fulfilment solution offering same-day, next-day, or even 2-hour delivery capabilities in select markets.

Libera

An AI-based SaaS solution for multi-channel logistics optimization, routing, warehousing, and inventory management.

Scale & Impact Across India

ElasticRun has built one of India’s largest rural commerce networks:

• Presence in 28 states
• Coverage across 400+ cities
• Over 25,000+ active partners
• 1,200+ full-time employees

This scale demonstrates that ElasticRun is not a small regional logistics startup — but a structured, investor-backed enterprise with national reach.

Why This Matters for Partners

For potential partners, this means:

• Strong brand credibility
• Backing from marquee investors (Naspers, Kalaari Capital, Avataar Ventures, Softbank)
• Established enterprise client base
• Technology-driven operations
• Scalable partnership opportunity

Being part of a unicorn-level company increases long-term growth visibility compared to smaller logistics startups.

Also Read: Amazon Delivery Franchise

Research Insights – Why Logistics Partnership is Growing in India

India’s logistics sector is one of the fastest-growing industries.

Logistics Market Growth

• India’s logistics market is projected to grow at around 10–12% CAGR in coming years.
• Government initiatives like the PM Gati Shakti National Master Plan aim to improve logistics efficiency and connectivity.
  https://www.gati-shakti.gov.in

E-Commerce Expansion

The rapid growth of e-commerce in smaller cities is driving demand for last-mile fulfilment and distribution networks.

ElasticRun’s rural-first distribution model aligns with this expansion trend.

How ElasticRun Makes Money

Understanding the revenue model helps partners evaluate sustainability.

ElasticRun earns revenue by:

• Providing fulfilment services to brands
• Enabling B2B commerce between suppliers and retailers
• Offering logistics technology (Libera) to enterprises
• Managing last-mile and middle-mile logistics operations

Partners, in turn, earn by executing these services.

ElasticRun Partner Types Explained

1. Kirana / Retail Partners (Micro-fulfilment Nodes)

• Local shop owners who supply products and act as pickup/delivery nodes.
• They can benefit from additional income streams by fulfilling orders and leveraging ElasticRun’s catalogue to sell products.

2. Delivery / Fleet Partners

• Individuals or small operators who deliver goods to end consumers.
• They are paid based on volume/assignments and can scale by onboarding more delivery agents.

3. Logistics Contractors / Micro-Hub Operators

• Businesses that manage warehousing, sorting, or larger delivery fleets.
• Typically operate in clusters, connecting suppliers to fulfilment hubs.

4. Technology / SaaS Partners

• Companies that integrate ElasticRun’s Libera fulfilment solutions into enterprise systems.
• They can resell or implement technology services for logistics, store fulfilment, and routing automation.

Investment Details – ElasticRun Partner

ElasticRun does not charge a fixed franchise fee.

Investment depends on partner category.

Kirana Partner

Delivery Partner

Logistics Contractor

ROI Example (Delivery Partner Illustration)

Estimated ROI Timeline: 6–12 Months.

⚠️ Disclaimer: Figures are illustrative and not official ElasticRun guarantees. Income varies by region, volume, and agreement terms.

Day-to-Day Operations

Partners typically:

• Accept assignments via app/dashboard
• Pick up goods from local nodes
• Deliver to retail stores or consumers
• Update tracking status
• Maintain service-level standards

Logistics contractors manage:

• Inventory flow
• Sorting
• Fleet management
• Reporting metrics

Eligibility Criteria

To become an ElasticRun partner:

• Minimum age: 18+
• Valid ID proof
• Bank account for payouts
• Smartphone access
• Local operational presence
• Vehicle (for delivery partners)
• Registered business (for contractor partners)

Required Documents

You may be asked to provide:

• PAN Card
• Aadhaar / ID Proof
• Bank Details
• Business Registration (if applicable)
• Vehicle Registration (for delivery partners)
• Address Proof

Documentation may vary by partner category.

Risk Factors & Mitigation

Risks

• Volume fluctuations
• Fuel price variations
• Competition from other logistics networks

Mitigation

• Operate in high-demand zones
• Maintain service reliability
• Scale gradually
• Optimize fuel efficiency

ElasticRun Partner vs Logistics Franchise

ElasticRun is ideal for operational entrepreneurs rather than retail franchise investors.

How to Apply for an ElasticRun Partner Opportunity

Follow these steps to apply:

Step 1 – Visit Official Website

👉 https://elastic.run

Step 2 – Submit Partner Enquiry

Fill out the contact/partner interest form with:

• Name
• Contact details
• City
• Partner type
• Business details

Step 3 – Screening Call

ElasticRun’s team reviews your profile and conducts a discussion.

Step 4 – Documentation & Verification

Submit required documents and operational details.

Step 5 – Agreement & Onboarding

If approved, you receive:

• Partner agreement
• Operational guidelines
• App/dashboard access

Step 6 – Start Operations

Begin fulfilment/delivery operations and scale gradually.

Future Outlook (2026–2030)

The rise of:

• Rural e-commerce
• Hyperlocal logistics
• Quick commerce
• FMCG expansion into small towns

makes partner-driven fulfilment models increasingly relevant.

With India’s logistics sector projected to grow steadily over the next decade, technology-enabled partner networks like ElasticRun are positioned to benefit from this expansion.

Conclusion

ElasticRun Partner Opportunity is suitable for:

• Kirana store owners
• Delivery operators
• Fleet contractors
• Tech service providers

If you want to enter India’s growing logistics ecosystem without purchasing a traditional franchise, ElasticRun’s partner model offers a scalable and technology-backed pathway.

Frequently Asked Questions (FAQs) – ElasticRun Partner