Early childhood education is one of India’s fastest-growing franchise sectors, and FirstCry Intellitots Preschool has emerged as one of the most trusted brands for parents and entrepreneurs. Backed by FirstCry—the largest kids’ brand in Asia, Intellitots offers a strong curriculum, advanced learning tools, and a proven franchise system built for long-term success.

If you’re planning to invest in a preschool business, this guide covers everything you need—overview, founder details, benefits, franchise cost, ROI, documents, eligibility, franchise models, and how to apply.

Quick Overview Table

Category	Details
Brand Name	FirstCry Intellitots Preschool
Parent Company	FirstCry & BrainBees Solutions Pvt. Ltd.
Founded	2010 (Intellitots joined FirstCry group later)
Founders of FirstCry	Supam Maheshwari (CEO), Amitava Saha (COO)
Business Model	Preschool Franchise (Offline Learning Centre)
Investment Required	₹15–25 Lakhs (Location Dependent)
Franchise Fee	₹3–5 Lakhs (Approx.)
Space Required	1500–2500 sq. ft.
Breakeven Timeline	12–18 Months
Royalty Fee	15%–20% (varies by source/location)
Ideal Locations	Residential areas, gated communities, developing suburbs
Website to Apply	https://www.firstcry.com/intelli/intellitots/preschool-franchise

Introduction

The preschool market in India is expanding rapidly due to rising education awareness and increased disposable income. Parents now prefer branded preschools with structured curriculum, safe infrastructure, and high-quality learning environments.

FirstCry Intellitots fits perfectly into this demand.

Formerly known as Intellitots Preschool, the brand became part of the FirstCry group and quickly scaled across India using world-class learning methods, safety standards, and brand recognition.

As a franchisee, you gain access to curriculum, training, marketing support, operational guidance, and brand credibility—making it a strong business opportunity for educators and business-oriented investors alike.

Also Read: Wow Kids Franchise in India (2025)

Why Choose a FirstCry Intellitots Franchise?

1. Strong Brand Trust

FirstCry is the No.1 baby & kids platform in Asia—trusted by millions of parents. This gives your preschool instant credibility.

2. Proven Learning Curriculum

The brand uses a blend of TPR (Total Physical Response), Montessori elements, experiential learning, and digital tools.

3. Parent Footfall Advantage

Since parents already engage with FirstCry products, your preschool benefits from built-in parent awareness.

4. Complete Training & Setup Support

Franchisees receive:

• Teacher training
• Learning materials
• Classroom setup & branding
• Marketing guidance
• School management support

5. High Demand, Low Competition Segment

Preschool education continues to grow, and trusted brands like FirstCry have steady enrollment demands.

Founder Details

FirstCry was founded by:

Supam Maheshwari — CEO & Co-Founder

A serial entrepreneur with deep understanding of parenting needs, children’s products, and tech-led retail solutions.

Amitava Saha — COO & Co-Founder

An experienced operations leader, responsible for scaling FirstCry’s logistics, franchise setup, and distribution.

Their vision of providing affordable, high-quality learning and childcare led to the evolution of FirstCry Intellitots Preschool, now one of the fastest-growing preschools in India.

Research Insights (Industry Snapshot)

• India’s preschool sector is projected to reach ₹25,000+ crores by 2025.
• Structured preschools are preferred over unorganized local centres.
• Enrollments have increased due to growing nuclear families and working parents.
• Top cities like Bangalore, Pune, Hyderabad, Gurgaon, and tier-2 towns show high demand.

These insights make FirstCry Intellitots a strong investment with long-term market sustainability.

Also Read: SmartKidz Preschool Franchise in India (2025)

FirstCry Intellitots Franchise Investment & ROI Table

Investment Category	Estimated Cost
Franchise/Brand Fee	₹3–5 Lakhs
Interior Setup & Furnishing	₹8–12 Lakhs
Learning Material & Equipment	₹2–3 Lakhs
Safety & Play Area Setup	₹1–2 Lakhs
Marketing & Branding	₹1–1.5 Lakhs
Working Capital (Initial Months)	₹1–2 Lakhs
Total Estimated Investment	₹15–25 Lakhs

Expected ROI & Payback

• Breakeven: 12–18 months
• Expected ROI: 30%–40% annually
• Average Monthly Revenue: ₹2–5 Lakhs depending on fees & capacity

Franchise Models Offered by FirstCry Intellitots

While specific models vary by location, typically the brand follows:

Standard Preschool Model (Most Common)

• Nursery, Playgroup, LKG, UKG
• Activity centre included
• Highest revenue potential

Preschool + Daycare Model

• Preschool + extended day care for working parents
• Higher recurring monthly income

Activity Centre Model (Addon)

• Weekend programs
• Skill classes
• Art, music & fitness sessions

Franchisees can combine these based on location demand.

What FirstCry Provides to Franchise Partners

• Branding & signage
• Training for teachers & staff
• Curriculum & digital learning kits
• Marketing campaigns
• Centre setup guidance
• Operational handbook
• Admission support & lead generation
• Safety protocols & audits

Everything is designed for a smooth launch and consistent operations.

Required Documents

To start the franchise, you need:

• Aadhaar / PAN
• Address proof
• Property documents / lease agreement
• 3 years financial capability proof
• Passport-size photographs
• Basic business registration documents

Eligibility Criteria

• Minimum 1500+ sq. ft. area (ground floor preferred)
• Should be located in a safe residential zone
• Investor must have strong commitment to childcare & education
• Financial capability of ₹15–25 lakhs
• Ability to hire and manage staff

How to Apply for FirstCry Intellitots Franchise

Applying is simple and online:

Step-by-Step Application Process

1. Visit the official franchise page:
   👉 https://www.firstcry.com/intelli/intellitots/preschool-franchise/?ref2=preschool-franchise_header
2. Fill the Franchise Enquiry Form with:
   • Name
   • Location
   • Contact number
   • Email ID
3. The business development team will contact you.
4. Discuss investment, site inspection, and model selection.
5. Sign the franchise agreement.
6. Begin setup, training, marketing & launch.

Future Outlook

With India’s preschool market growing fast, demand for organized learning centres will continue to rise.
FirstCry Intellitots, backed by Asia’s biggest kid-care brand, holds a strong future and is expected to expand across Tier 1, 2, and even Tier 3 cities.

Pros & Cons

Pros

• Strong brand reputation
• High parent trust
• Comprehensive training & support
• Multiple revenue models
• Fast breakeven

Cons

• Requires large space
• Investment is higher than local preschool setups
• Royalty may vary by region

Conclusion

A FirstCry Intellitots Preschool Franchise is a powerful opportunity for anyone passionate about early education. With strong brand backing, structured curriculum, and a profitable business model, it delivers high returns and long-term value.

If you have the right location and financial planning, this franchise can be a rewarding and impactful business.

Frequently Asked Questions(FAQs)