Millet Marvels Franchise in India (2025): A Healthy & Profitable Business Opportunity
Quick Overview Table
| Franchise Name | Millet Marvels Franchise |
|---|---|
| Business Category | Healthy QSR / Cloud Kitchen / Café |
| Founded By | Tenali Double Horse Group (Dr. Bharath Reddy & Dr. Sangita Reddy) |
| Founded Year | 2022 |
| Franchise Models | Kiosk, Café, Cloud Kitchen |
| Total Investment | ₹8 Lakhs – ₹25 Lakhs (depending on model) |
| Franchise Fee | ₹2 Lakhs – ₹5 Lakhs |
| ROI Period | 12 – 18 months |
| Official Website | milletmarvels.in |
Table of Contents
Introduction
India is going through a health revolution. With fast food dominating the market for years, consumers are now switching to healthy alternatives. Backed by the International Year of Millets (2023) declared by the UN and strongly promoted by the Indian Government, millets have made a comeback as the new “superfood.”
This has opened a lucrative business opportunity for entrepreneurs. Among the emerging brands, Millet Marvels has taken the lead as India’s first dedicated millet-based QSR chain. With dosas, idlis, biryanis, pizzas, and even desserts made from millets, they are redefining Indian fast food.
For aspiring business owners, the Millet Marvels franchise offers low investment, high demand, and long-term sustainability.
Why Choose Millet Marvels Franchise?
Millet Marvels is more than a restaurant—it’s a movement towards healthy living. Here’s why entrepreneurs should consider this brand:
- Government Push – India is encouraging millet adoption through subsidies, awareness campaigns, and international trade expos.
- Trusted Parent Brand – Millet Marvels is backed by Tenali Double Horse Group, a ₹1,000 crore+ company with decades of expertise in the food sector.
- Unique & Niche Concept – Unlike generic restaurants, Millet Marvels focuses exclusively on millets, creating a unique brand identity.
- Low Operating Costs – Millet-based ingredients are cheaper than rice & wheat, while dishes are priced at a premium, ensuring higher margins.
- Scalable Business Models – Whether you want a small kiosk in a mall or a full-fledged café, they have options for every budget.
- Strong Consumer Demand – Health-conscious millennials, working professionals, and fitness enthusiasts are increasingly choosing millet-based meals.
👉 In short, Millet Marvels is not just profitable but also future-proof.
Founder Details
Millet Marvels was co-founded by:
- Dr. Bharath Reddy – Director of Tenali Double Horse Group, spearheading the millet revolution with a vision to make millets mainstream.
- Dr. Sangita Reddy – Joint Managing Director of Apollo Hospitals, strongly advocating preventive healthcare through food.
Their goal is simple: to make healthy millet-based food affordable and accessible to every Indian, while providing a strong business model for franchisees.
Also read this: KIWI Kisan Window Franchise 2025
Investment Overview
| Model | Investment (Approx.) | Franchise Fee | Space Required | ROI Period |
|---|---|---|---|---|
| Kiosk Model | ₹8 – ₹12 Lakhs | ₹2 Lakhs | 100–150 sq. ft. | 12–15 months |
| Café Model | ₹15 – ₹20 Lakhs | ₹3 Lakhs | 250–500 sq. ft. | 15–18 months |
| Cloud Kitchen | ₹20 – ₹25 Lakhs | ₹5 Lakhs | 300–400 sq. ft. | 15–18 months |
👉 Source: Millet Marvels Franchise Page
Recognitions & Achievements
- India’s First Millet QSR Brand (2022 launch at Hyderabad Airport).
- Recognized by Telangana Government for promoting millet-based diets.
- Featured in Telangana Today, The Hindu, and Business Standard as a “game-changer in healthy eating.”
- Collaborations with airports, malls, and healthcare institutions to make millet food widely available.
- Supported by FSSAI’s Eat Right Movement promoting safe and nutritious foods.
These recognitions highlight strong credibility, making it easier for franchisees to attract health-conscious customers.
Market Insights (with Sources)
- India produces 41% of the world’s millets, making supply chain cost-effective (Source: Govt. of India).
- Global millet market is projected to grow to $14 billion by 2028 (Source: Mordor Intelligence).
- Urban India’s health food market is growing at 20% CAGR, driven by demand for alternatives like millets (Source: Economic Times).
- Fitness & wellness industry (worth $12B in India) directly complements millet-based foods.
👉 This proves Millet Marvels is not just a trend, but a profitable long-term business.
Eligibility Criteria
- Entrepreneurial mindset & commitment to brand quality.
- Minimum investment of ₹8 Lakhs.
- Passion for healthy food & customer service.
- Ability to manage local operations with staff.
- Suitable location in malls, tech parks, hospitals, or Tier-2 city markets.
Required Documents
- Aadhaar, PAN, Passport (ID & Address proof)
- Business Registration / GST Certificate
- Shop/Lease Agreement
- Bank Statements (investment capacity proof)
- NOC (if applicable) from property owner
How to Apply for Millet Marvels Franchise
Follow these steps to apply:
- Visit 👉 Millet Marvels Franchise Page.
- Fill the online application form with business details.
- Attend a call/discussion with Millet Marvels team.
- Finalize model (Kiosk/Café/Cloud Kitchen) & location.
- Sign the agreement & complete outlet setup.
- Staff training + marketing launch by Millet Marvels HQ.
Where to Open a Millet Marvels Franchise?
📍 Tier-1 Cities: Hyderabad, Bengaluru, Chennai, Delhi, Mumbai – Airports, IT hubs, premium malls.
📍 Tier-2 Cities: Coimbatore, Visakhapatnam, Vijayawada, Pune, Lucknow – Affordable rents, growing middle class.
📍 Best Spots:
- Airports (high spending capacity)
- Hospitals & healthcare centers (perfect fit for millet-based meals)
- Gyms, colleges, and corporate parks (young health-conscious audience)
- Shopping malls (family dining demand)
👉 Pro Tip: Tier-2 cities give higher ROI due to lower rentals & rising demand.
Conclusion
The Millet Marvels Franchise is a rare mix of profit + purpose. Backed by a trusted food group, government support, and rising consumer awareness, this franchise is future-proof and low-risk.
Whether you are a first-time entrepreneur or an experienced investor, Millet Marvels provides an exciting opportunity in 2025.
Frequently Asked Questions(FAQs) – Millet Marvels Franchise
1. What is the minimum investment for Millet Marvels?
Starts from ₹8 Lakhs for kiosks and goes up to ₹25 Lakhs for cloud kitchens.
2. Who are the founders of Millet Marvels?
It is founded by Dr. Bharath Reddy & Dr. Sangita Reddy of Tenali Double Horse Group.
3. Is Millet Marvels suitable for Tier-2 cities?
Yes, Tier-2 cities are a perfect market with lower costs and increasing health awareness.
4. How soon can I expect profits?
The average ROI period is 12–18 months, depending on location & model.
5. What recognitions has Millet Marvels received?
It is recognized as India’s First Millet QSR Brand and has been featured in top media outlets like The Hindu and Telangana Today.
6. How do I apply?
Apply online via the official franchise page.
