Rowdy Momos Franchise in India (2025): Low-Cost Investment, Big Business Potential
Momos have quickly grown from being a North-Eastern delicacy to a national street food favourite across India. Riding on this wave of popularity, Rowdy Momos has created a franchise model that is affordable, scalable, and beginner-friendly. With an initial investment starting from just ₹1.14 lakhs and no royalty fee, it’s a unique opportunity for aspiring entrepreneurs—especially those in Tier 2 and Tier 3 cities.
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Why Choose Rowdy Momos?
Rowdy Momos was founded with a simple yet powerful mission: to help everyday entrepreneurs enter the food business without high barriers. The brand offers a street-food-style QSR (Quick Service Restaurant) experience that resonates well with India’s youth and fast-casual dining culture.
Backed by strong systems, easy-to-train menu items, and an affordable franchise plan, it’s an ideal choice for first-time business owners.
Investment Details
Rowdy Momos offers two formats:
1. Cart Format (Street Kiosk Model)
- Total Investment: ₹1.14 lakhs approx.
- Includes: Cart setup, branding, initial stock, deposit
- Best For: Malls, outside colleges, street corners
2. Café Format (Indoor/High Street Model)
- Total Investment: ₹5.5–₹7 lakhs
- Includes: Interiors, furniture, kitchen setup, POS software, signage
- Best For: High-footfall markets, shopping complexes, food courts
✅ Franchise Fee: Just ₹1 lakh
✅ Royalty Fee: Zero – you keep 100% of profits
✅ Break-even Period: 6–12 months (depending on location and footfall)
Unique Selling Points of Rowdy Momos
- Zero Royalty: Unlike most food franchises, Rowdy Momos doesn’t charge a percentage of your earnings.
- No Chef Required: You don’t need a professional chef. The menu is designed to be made by trained staff with minimal learning curve.
- Low Food Waste: Thanks to smart preparation SOPs, food wastage is reduced from the industry standard 10% to just 1–2%.
- Strong Brand Identity: Bold, youth-focused branding and quirky menu names help attract foot traffic and stand out from competitors.
Founder’s Vision
Rowdy Momos was started by Varun Kapoor, who previously worked in leading FMCG companies. After a trip to the North-East, he noticed the lack of standardized momo brands and the rising demand for hygienic, consistent, and tasty momos.
In his words:
“We started Rowdy Momos to make business ownership accessible to everyone. With minimal investment, no royalty, and full support, even first-time entrepreneurs can succeed.”
Support & Training for Franchisees
Every franchise partner gets full guidance before and after launch:
- Location Selection Assistance
- Interior & Branding Layout Plans
- Three-Day Staff Training Program
- POS System Integration
- Marketing Toolkit (Flyers, Social Media Templates)
Post-launch, the brand supports you with digital campaigns and business reviews.
Also Read: Biggies Burger Express Franchise in India (2025)
Ideal Locations for Success
Rowdy Momos franchises work well in:
- Tier 2 cities like Bilaspur, Ujjain, Jabalpur, and Bhubaneswar
- College zones and student areas
- High-footfall malls or market hubs
- Railway stations or bus stops
Due to its compact models and youth-focused pricing, even semi-urban towns show strong results.
Pros and Cons of Rowdy Momos Franchise
Pros:
- Extremely affordable to start
- Full control over profits (no royalty)
- Strong menu variety – momos, waffles, milkshakes, and more
- Short training period – quick to launch
Cons:
- Requires personal involvement for local marketing
- Location plays a major role in profitability
- Menu updates need coordination with brand team
Rowdy Momos Menu Overview
With over 70+ food and drink options, including:
- Tandoori Momos
- Kurkure Momos
- Waffles & Ice Cream
- Shakes & Mocktails
- Signature “Rowdy” sauces
The brand gives customers an exciting, Instagram-friendly experience that works especially well in the youth and student market.
Franchise Investment & Earnings Potential (Table Format)
| Feature | Cart Model | Café Model |
|---|---|---|
| Franchise Fee | ₹1,00,000 | ₹1,00,000 |
| Setup & Interiors | ₹1.14 lakhs (approx.) | ₹5.5–7 lakhs (approx.) |
| Royalty | Zero | Zero |
| Monthly Revenue Estimate | ₹40,000 – ₹70,000 | ₹1,00,000 – ₹2,00,000 |
| Break-even Time | 6–9 months | 9–12 months |
| Ideal Setup Location | Streets, malls | High streets, markets |
| Training Required | 3 days | 3–5 days |
Is It Right for You?
Rowdy Momos is perfect if:
- You’re a first-time entrepreneur looking for a low-risk venture
- You want a small business with big brand appeal
- You’re targeting student or mall traffic
- You prefer a plug-and-play system with fewer operational hassles
It may not be suitable if:
- You’re looking for a fine-dining concept
- You want to operate in extremely premium real estate zones
Also Read: Go Waterless Car Wash Franchise in India (2025)
How to Apply for the Rowdy Momos Franchise
Getting started with the Rowdy Momos franchise is a quick and straightforward process. The brand has made it easy for aspiring entrepreneurs to apply online through their official website. Here’s how you can do it:
Step-by-Step Process to Apply:
Franchise Agreement & Setup
If both parties agree to move forward, you’ll be guided through the documentation and setup process. The brand provides full support in outlet design, training, and initial stock arrangements.
Visit the Official Website
Go to rowdymomos.com/become-a-partner. This is the dedicated franchise application page.
Fill Out the Online Franchise Form
You’ll see a short form asking for key details like:
Your full name
Email address
Mobile number
Preferred location
Your investment budget
Share Your Interest
In the message box, briefly describe why you’re interested in starting a Rowdy Momos outlet and any prior business experience (if any). This helps the team understand your goals better.
Submit the Form
After completing the form, click on the “Submit” button. Make sure your contact details are correct, as their team will use this to reach out.
Wait for a Call from the Franchise Team
Once submitted, the Rowdy Momos team will contact you within a few working days to discuss the next steps. This may include a detailed discussion about location feasibility, investment model, and launch support.
Final Thoughts
In 2025, if you’re looking for a business opportunity that’s affordable, flexible, and fun to operate, Rowdy Momos is a solid option. With zero royalty, full support, and youth appeal, it can deliver strong returns even in smaller towns.
Let your entrepreneurial journey begin—one momo at a time.
FAQs
Q1. What is the total cost to start a Rowdy Momos franchise?
A: The cart model starts at ₹1.14 lakhs, and the café model requires ₹5.5 to ₹7 lakhs.
Q2. Is it profitable in a Tier 2 city like Bilaspur?
A: Yes. With mall culture and student presence, Bilaspur is a strong location for the café or cart model.
Q3. Do I need prior food business experience?
A: No. Training and SOPs make it easy for new entrepreneurs to manage.
Q4. How long does it take to launch the outlet?
A: Once agreements are signed, the setup typically takes 30–45 days.
