TWILLS Franchise in India (2025): Cost, Profit, ROI & Application Process Explained
Quick Overview – Twills Franchise
| Parameter | Details |
|---|---|
| Brand | TWILLS – Men’s Casual & Semi-Formal Wear |
| Founder | Gamini Subba Rao |
| Founded | 1995, Andhra Pradesh |
| Company | TWILLS Clothing Private Limited |
| Investment Range | ₹18 Lakhs + GST onwards |
| Store Size | 500-800 sq ft |
| Royalty | Low / Nil (varies by model) |
| Official Franchise Page | Apply Here |
Table of Contents
Introduction
Are you searching for a profitable fashion retail franchise in India? TWILLS, a trusted men’s clothing brand from Andhra Pradesh, offers a lucrative opportunity for investors and entrepreneurs. Known for its premium yet affordable men’s casual and semi-formal wear, TWILLS continues to expand across Tier-2 and Tier-3 cities — making it a smart franchise choice for 2025.
Why Choose TWILLS?
- Established men’s fashion brand with 25+ years of market presence.
- Strong demand in Tier-2/3 cities with aspirational customers.
- Reasonable investment compared to other national apparel chains.
- End-to-end support: store design, training, merchandise, and marketing.
- Low franchise fee and fast break-even potential (18–24 months).
Also Read: Blinkit Dark Store Franchise in India (2025)
About the Founder
Gamini Subba Rao founded TWILLS in 1995 in Andhra Pradesh, with a vision to provide high-quality men’s fashion at affordable prices. The company is officially registered as TWILLS Clothing Private Limited and operates from Vijayawada. Over the years, TWILLS has grown into a well-known menswear brand with more than 180 exclusive outlets across India.
Market & Research Insights
According to franchise and retail sources, TWILLS has positioned itself as a mid-segment menswear leader:
- Investment Range: ₹15–20 lakhs (approx.) depending on city and store size.
- Area Required: 500–800 sq ft with good frontage and visibility.
- Royalty: In certain cases, no royalty fee or hidden charges.
- Payback Period: 18–24 months, depending on performance.
Investment & ROI Breakdown
| Component | Estimated Cost (₹) | Notes |
|---|---|---|
| Franchise Setup | 18,00,000 + GST | Includes interiors & initial stock |
| Store Area | 500–800 sq ft | Prime high-footfall area preferred |
| Franchise Fee | 0–1 L (varies) | As per agreement |
| Expected ROI | 18–24 months | Location dependent |
Documents Required to start Twills
- Applicant ID & address proof (PAN, Aadhaar, Passport)
- Business registration or partnership documents (if applicable)
- Bank statement / proof of investment funds
- Property lease deed or ownership papers
- Proposed store photos & layout details
- Signed franchise agreement (post-approval)
Eligibility Criteria
- Minimum capital of ₹18 lakhs.
- Retail space of 500–800 sq ft in a commercial area.
- Strong local market knowledge.
- Commitment to brand standards and operations.
- Ability to manage staff and local promotions.
How to Apply for TWILLS Franchise
- Visit the official TWILLS franchise page: https://www.twills.in/pages/franchise-inquiries.
- Fill out the online enquiry form with your name, contact, location, and proposed investment.
- Wait for TWILLS’ franchise team to contact you for evaluation.
- Submit location details, photographs, and required documents.
- Once approved, sign the franchise agreement and complete the store setup.
- Attend brand training and begin operations.
Tip: Keep a copy of all correspondence and confirm exclusivity terms before signing.
What TWILLS Provides
- Exclusive brand rights for your territory.
- Store design & interior setup guidelines.
- Initial inventory & merchandising support.
- Staff training & operational manuals.
- Marketing & launch assistance.
- Ongoing supply chain and logistics support.
Franchise Models
- Exclusive Brand Outlet (EBO): A standalone TWILLS store.
- Shop-in-Shop Format: Inside large multi-brand stores or malls.
- Area Developer Option: Available for investors wanting multiple stores.
Best Locations to Open Twills
TWILLS performs well in Tier-2 and Tier-3 cities like Vijayawada, Guntur, Tirupati, Visakhapatnam, and Warangal. Look for high-footfall areas such as shopping streets, malls, or near college and office zones. Ensure ample parking and visibility for strong brand recall.
Future Outlook
The Indian men’s apparel market is projected to grow at over 8% CAGR through 2030. TWILLS, with its regional roots and mid-premium positioning, is poised for strong growth in smaller cities. Early investors can benefit from territory exclusivity and increasing brand awareness.
Pros & Cons
Pros
- Established brand with strong supply chain.
- Affordable investment level for Tier-2 markets.
- Comprehensive training and support system.
- Attractive ROI potential.
Cons
- Competition from other mid-range menswear brands.
- ROI depends on store location and local marketing.
- Inventory management required for seasonal trends.
Conclusion
Investing in a TWILLS franchise can be an excellent way to enter India’s growing fashion retail sector. With affordable startup costs, brand credibility, and strong demand in regional markets, TWILLS offers both financial and long-term growth potential. Conduct proper due diligence, finalize a good location, and follow brand guidance to maximize your returns.
FAQs About TWILLS Franchise
1. What is the minimum investment?
₹18 lakhs + GST (approx.).
2. Is there a royalty fee?
Some sources mention no royalty, but confirm directly with TWILLS.
3. How big should the store be?
Between 500–800 sq ft with good visibility.
4. When will I get ROI?
Typically within 18–24 months of operation.
5. Where can I apply?
Through the official TWILLS portal at twills.in/pages/franchise-inquiries.
6. Who founded TWILLS?
Mr. Gamini Subba Rao founded TWILLS in 1995 in Andhra Pradesh.
