Last Updated: June 2026

India’s tea café industry has experienced remarkable growth over the past decade. With consumers increasingly preferring hygienic tea cafés over traditional roadside tea stalls, organized tea brands are rapidly expanding across metropolitan cities, Tier-2 towns, and emerging urban markets. Rising disposable incomes, changing lifestyles, and the growing café culture have created significant opportunities for entrepreneurs looking to invest in affordable food and beverage businesses.

Among the emerging Indian tea café brands, Chai Masthi has gained recognition for its affordable franchise model, quality tea offerings, modern café experience, and entrepreneur-friendly business approach. Headquartered in Hyderabad, the company has been expanding its footprint by partnering with franchise owners across India.

If you’re planning to start a tea café business with a growing Indian brand, this comprehensive FranchiseHurt guide explains everything you need to know about the Chai Masthi Franchise, including investment, eligibility, business model, franchise support, and business opportunities.

Quick Overview

Particulars	Details
Brand Name	Chai Masthi
Industry	Tea Café & Quick Service Restaurant (QSR)
Founded	2021*
Headquarters	Miyapur, Hyderabad, Telangana
Founder & CEO	Sruthi Kiran
Co-Founder	Kiran Kota
Franchise Available	Yes
Business Model	Tea Café Franchise
Entry Investment	Official website promotes franchise opportunities starting under ₹4 Lakhs (actual investment may vary by outlet size and location)
Store Format	Kiosk & Café Models
Training	Tea Master Training Available
Official Website	https://chaimasthi.com

About Chai Masthi

Chai Masthi is an Indian tea café brand that aims to modernize India’s traditional tea-drinking culture by combining premium tea varieties, quick-service snacks, and an affordable café experience.

The company focuses on providing hygienic, high-quality beverages in a contemporary retail environment while keeping prices accessible for everyday consumers.

Its menu includes a wide selection of:

• Premium Tea
• Masala Chai
• Ginger Tea
• Green Tea
• Lemon Tea
• Coffee
• Milkshakes
• Refreshing Beverages
• Snacks
• Fast Food

By offering affordable pricing and standardized operations, Chai Masthi has positioned itself as an attractive franchise opportunity for aspiring entrepreneurs looking to enter India’s fast-growing café industry.

Founder & Brand Story

Chai Masthi was founded by Sruthi Kiran, who serves as the company’s Founder and Chief Executive Officer. Together with Kiran Kota, the brand was established with the vision of creating a modern tea café chain that delivers premium-quality beverages at affordable prices while empowering entrepreneurs through franchise partnerships.

Headquartered in Miyapur, Hyderabad, Chai Masthi has steadily expanded its network by introducing standardized café formats, operational systems, and training programs for franchise partners.

Unlike many traditional tea outlets, Chai Masthi emphasizes consistency, hygiene, customer experience, and operational efficiency. The company also offers Tea Master Training, helping franchise partners and their staff maintain beverage quality and service standards across locations.

Today, Chai Masthi continues to grow as an emerging Indian tea café brand with ambitions to expand into new cities through its franchise model.

Why Choose Chai Masthi Franchise?

Starting a café business independently can require significant planning, branding, supplier development, and operational experience. Partnering with an established brand such as Chai Masthi offers several advantages.

Growing Tea Café Market

Tea remains India’s most widely consumed beverage. Consumers increasingly prefer organized cafés that provide hygienic environments, consistent product quality, and quick service.

Affordable Entry Investment

Compared to many premium café brands, Chai Masthi positions itself as an affordable franchise opportunity. The company officially promotes franchise opportunities starting below ₹4 lakhs, making it accessible to first-time entrepreneurs.

Strong Brand Identity

Chai Masthi has developed a recognizable identity through its café design, beverage quality, standardized recipes, and customer-focused approach.

Multiple Revenue Streams

Franchise outlets typically generate revenue from:

• Tea
• Coffee
• Coolers
• Milkshakes
• Snacks
• Fast food
• Combo meals

Offering multiple product categories helps improve average customer spending and repeat visits.

Also Read: Salad Time Franchise

Standardized Operations

The company focuses on maintaining consistency through standardized operating procedures, product preparation methods, and staff training.

Franchise Support

One of the biggest advantages of joining an organized café brand is access to operational guidance, marketing assistance, and business support throughout the setup process.

Does Chai Masthi Offer Franchise Opportunities?

Yes.

Chai Masthi officially invites franchise enquiries through its website and promotes franchise partnerships for entrepreneurs interested in operating tea cafés.

The company also provides dedicated contact numbers for franchise enquiries and business partnerships, indicating an active expansion strategy.

Prospective franchise partners can connect with the company through its official website to discuss:

• Business opportunities
• Available locations
• Store formats
• Investment requirements
• Franchise process

Entrepreneurs are encouraged to verify the latest commercial terms directly with the company before making any investment.

Chai Masthi Business Model

Chai Masthi operates on a franchise-based quick service restaurant (QSR) model that combines affordable beverages with fast-moving snack items.

Its business model focuses on:

• Affordable pricing
• High customer turnover
• Repeat purchases
• Low preparation time
• Standardized menu
• Operational simplicity

Unlike premium coffee cafés that rely heavily on large seating spaces, tea cafés often benefit from faster customer turnover and lower average operating costs.

The business is designed to serve diverse customer groups, including office employees, college students, families, travellers, and neighbourhood residents.

This broad customer base helps create demand throughout the day, from morning tea and breakfast to evening snacks and beverages.

Why Chai Cafés Are Growing in India

India remains one of the world’s largest tea-consuming nations, making organized tea café businesses increasingly attractive.

Several factors are contributing to this growth:

• Rising urbanization
• Growing café culture
• Increasing demand for hygienic food outlets
• Affordable pricing
• Expansion of food delivery platforms
• Higher disposable incomes
• Preference for branded food businesses

These trends continue to create favourable opportunities for organized tea café brands such as Chai Masthi.

What Makes Chai Masthi Different?

Several features differentiate Chai Masthi from traditional tea shops.

✔ Affordable franchise opportunity

✔ Modern café ambience

✔ Standardized tea recipes

✔ Tea Master Training

✔ Multiple beverage categories

✔ Fast-moving snack menu

✔ Franchise-focused expansion

✔ Entrepreneur-friendly business model

Chai Masthi Franchise Investment Details

Chai Masthi promotes its franchise opportunity as starting under ₹4 Lakhs through its official website. However, the company does not publicly disclose a standardized investment breakup because the total investment depends on the outlet format, city, location, interiors, and infrastructure requirements.

Below is an estimated investment structure based on the company’s official entry-level investment claim and typical tea café setup costs in India.

Investment Component	Estimated Investment*
Franchise Fee	As per Company Policy
Security Deposit	To Be Confirmed
Interior & Branding	₹80,000 – ₹1,50,000
Kitchen Equipment & Tea Machines	₹80,000 – ₹1,20,000
Furniture & Fixtures	₹40,000 – ₹80,000
Initial Inventory	₹25,000 – ₹50,000
POS System & Billing Setup	₹20,000 – ₹40,000
Licenses & Registrations	₹15,000 – ₹35,000
Working Capital	₹50,000 – ₹1,00,000
Estimated Total Investment	Starts Under ₹4 Lakhs (Official Website Claim)

Profit Potential

Chai Masthi has not publicly disclosed standardized profit margins or monthly income figures for franchise partners.

However, tea café businesses generally benefit from:

• High customer repeat rate
• Affordable pricing
• Low product preparation cost
• Strong beverage margins
• Multiple revenue streams
• Growing food delivery demand

Profitability depends on:

• Store location
• Daily customer footfall
• Product mix
• Rental expenses
• Staff efficiency
• Operational management
• Local competition

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Space Requirements

The required space depends on the selected outlet format.

Store Format	Recommended Space
Tea Kiosk	100–150 Sq. Ft.
Express Outlet	150–250 Sq. Ft.
Standard Café	250–500 Sq. Ft.

Ideal locations include:

• Shopping complexes
• IT parks
• College areas
• Metro stations
• High streets
• Residential communities
• Commercial hubs
• Food courts

Good visibility and high pedestrian traffic significantly improve business performance.

Eligibility Criteria

Chai Masthi welcomes entrepreneurs interested in the food and beverage industry.

Suitable applicants include:

First-Time Entrepreneurs

Individuals looking to start their own business with the support of an established brand.

Existing Business Owners

• Restaurant owners
• Café operators
• Bakery owners
• Food court operators
• Retail entrepreneurs

Investors

Business investors interested in expanding into India’s organized tea café market.

Applicants should ideally possess:

• Basic business management skills
• Customer service orientation
• Investment capability
• Passion for the hospitality industry
• Ability to manage daily operations

Previous food industry experience is beneficial but not always mandatory.

Documents Required

Applicants may be required to submit the following documents during the franchise approval process.

Personal Documents

• Aadhaar Card
• PAN Card
• Passport-size Photographs
• Address Proof

Business Documents

• GST Registration
• Trade License
• Business Registration Certificate (if applicable)

Financial Documents

• Bank Statements
• Income Tax Returns
• Investment Proof

Property Documents

• Lease Agreement
• Ownership Proof
• Rental Agreement
• Property Layout Plan

The company may request additional documents during the verification process.

Menu Categories

Chai Masthi offers a diversified menu that helps generate repeat business throughout the day.

Tea

• Masala Tea
• Ginger Tea
• Elaichi Tea
• Lemon Tea
• Green Tea
• Premium Tea

Coffee

• Hot Coffee
• Cold Coffee

Refreshments

• Milkshakes
• Coolers
• Fresh Beverages

Snacks

• Sandwiches
• Burgers
• Puffs
• French Fries
• Quick Bites

The combination of beverages and snacks helps increase the average customer bill value.

Franchise Support

One of the biggest advantages of partnering with Chai Masthi is the operational support provided to franchise partners.

Support may include:

Store Setup Assistance

• Store layout planning
• Interior branding guidance
• Equipment recommendations

Tea Master Training

The company officially offers Tea Master Training to help maintain consistent taste, product quality, and customer experience across franchise outlets.

Training typically includes:

• Tea preparation
• Beverage recipes
• Hygiene standards
• Customer service
• Kitchen operations

Marketing Support

Franchise partners may receive support through:

• Brand promotions
• Digital marketing initiatives
• Launch campaigns
• Promotional materials

Operational Support

The company may assist with:

• Standard Operating Procedures (SOPs)
• Inventory guidance
• Vendor coordination
• Business operations

Supply Chain Support

Support includes guidance on sourcing ingredients, packaging materials, and essential café supplies to maintain product consistency.

Best Locations for a Chai Masthi Franchise

Choosing the right location plays a crucial role in the success of any tea café.

Recommended locations include:

• High-street markets
• IT corridors
• Office complexes
• College and university areas
• Bus terminals
• Railway stations
• Shopping malls
• Residential communities
• Food courts
• Highway locations

Areas with high daily footfall and strong demand for quick-service beverages generally offer better long-term business potential.

Why Chai Masthi Can Be a Good Business Opportunity

Several factors contribute to the growing popularity of organized tea café businesses:

• Tea is India’s most consumed beverage.
• Affordable pricing attracts a broad customer base.
• Quick preparation allows faster customer turnover.
• Growing café culture supports repeat visits.
• Food delivery platforms create additional revenue opportunities.
• Modern branding differentiates organized cafés from traditional tea stalls.
• Low-to-moderate investment makes the business accessible to first-time entrepreneurs.

With a scalable business model, standardized operations, and official franchise support, Chai Masthi presents an opportunity for entrepreneurs looking to enter India’s expanding quick-service restaurant (QSR) sector.

Research Insights: India’s Tea Café Industry

India is one of the world’s largest tea-consuming nations, making the organized tea café industry one of the fastest-growing segments within the food and beverage (F&B) sector. Urbanization, changing consumer lifestyles, increasing disposable incomes, and the preference for hygienic cafés have contributed to the rapid growth of branded tea chains.

According to the India Brand Equity Foundation (IBEF), India’s food processing and retail sectors continue to expand due to rising consumer spending, organized retail growth, and increasing demand for quick-service restaurants (QSRs).

Similarly, Invest India highlights that India’s food processing sector is among the country’s largest industries, supported by government initiatives, rising urban populations, and evolving consumer preferences. These trends create favorable conditions for tea café brands such as Chai Masthi.

Key Industry Growth Drivers

• Rising tea consumption across urban and semi-urban markets
• Growing café culture among young consumers
• Expansion of food delivery platforms
• Affordable quick-service restaurant (QSR) models
• Increasing disposable incomes
• Growing demand for hygienic food outlets
• Digital ordering and cashless payments
• Rising entrepreneurship in the franchise sector

These factors continue to strengthen long-term opportunities for organized tea café franchises.

Chai Masthi vs Other Popular Tea Franchise Brands

Brand	Founded	Business Model	Investment Category
Chai Masthi	2021	Tea Café Franchise	Affordable Entry
Chai Point	2010	Premium Tea Café	Medium to High
Chai Sutta Bar	2016	Tea Café Franchise	Medium
Chai Kings	2016	Tea Café	Medium
MBA Chai Wala	2017	Tea Café Franchise	Medium

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Why India’s Tea Café Industry Has Strong Future Potential

Tea is deeply rooted in Indian culture, and consumers are increasingly shifting from unorganized roadside tea stalls to organized café formats that offer better hygiene, standardized quality, and comfortable seating.

Some of the biggest trends driving the industry include:

• Increased preference for branded cafés
• Expansion of Tier-2 and Tier-3 cities
• Rise of online food delivery
• Higher demand for premium tea experiences
• Growing youth population
• Affordable café business models
• Social media-driven café culture

These trends indicate strong long-term demand for organized tea brands.

How to Apply for a Chai Masthi Franchise

Entrepreneurs interested in partnering with Chai Masthi can follow these steps:

Step 1: Visit the Official Website

Visit the official Chai Masthi website and navigate to the franchise enquiry section.

Step 2: Submit Franchise Enquiry

Provide your:

• Full Name
• Mobile Number
• Email Address
• Preferred City
• Investment Budget
• Business Background

Step 3: Initial Discussion

The franchise team may contact shortlisted applicants to discuss:

• Business expectations
• Store format
• Preferred location
• Investment capability

Step 4: Location Evaluation

The proposed site is evaluated based on:

• Customer footfall
• Accessibility
• Visibility
• Commercial viability

Step 5: Documentation & Agreement

Eligible applicants complete the documentation process and sign the franchise agreement.

Step 6: Store Development

The company provides guidance for:

• Interior setup
• Branding
• Equipment installation
• Staff recruitment
• Tea Master Training

Step 7: Launch

After setup, the outlet is ready for launch with operational support from the Chai Masthi team.

Official Franchise Contact

Entrepreneurs interested in opening a Chai Masthi franchise should contact the company directly through its official channels.

Head Office

Miyapur, Hyderabad, Telangana

Franchise Contact Numbers

• +91 76750 69206

Official Website

For the latest franchise investment, store formats, commercial terms, and expansion opportunities, always refer to the company’s official website or contact the franchise team directly.

Future Outlook

The future outlook for Chai Masthi appears promising as India’s organized tea café market continues to expand.

According to Invest India, India’s food processing and food service sectors are expected to witness sustained growth due to rising urbanization, changing lifestyles, and increasing consumer demand for organized food businesses.

Chai Masthi is well-positioned to benefit from:

• Rising tea café culture
• Expansion into Tier-2 and Tier-3 cities
• Affordable franchise model
• Growing demand for quick-service restaurants
• Food delivery platforms
• Digital ordering
• Increasing demand for hygienic cafés

As more consumers seek affordable yet premium tea experiences, organized brands such as Chai Masthi are likely to benefit from long-term industry growth.

Pros & Cons

Pros

✔ Official franchise opportunity

✔ Affordable entry-level investment

✔ Tea Master Training

✔ Strong repeat customer business

✔ Multiple beverage and snack offerings

✔ Growing organized tea café industry

✔ Scalable business model

Cons

✘ Competitive café market

✘ Success depends on location

✘ Daily operational involvement required

✘ Profit varies based on customer footfall

Final Verdict

The Chai Masthi Franchise offers an attractive opportunity for entrepreneurs looking to enter India’s rapidly growing tea café and quick-service restaurant (QSR) industry. Backed by an affordable investment proposition, modern café concept, standardized operations, Tea Master Training, and official franchise support, the brand has positioned itself as an emerging player in the organized tea café market.

While success depends on choosing the right location, maintaining service quality, and managing operations efficiently, Chai Masthi’s entrepreneur-friendly model makes it a compelling option for both first-time business owners and experienced investors.

Before making any financial commitment, prospective franchisees should contact Chai Masthi directly to obtain the latest information on investment, commercial terms, franchise agreements, and available territories.

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Author

FranchiseHurt Research Team

FranchiseHurt provides research-based insights on franchise, dealership, distributorship, and business opportunities across India. Our goal is to help entrepreneurs make informed investment decisions through transparent, well-researched, and practical business guides.